Cinta Laura Now Builds 'Cultural Machine', Supports Creative Young People in Indonesia

For this 32-year-old actress, CPS is not just an ordinary company. She built it as an integrated ecosystem, combining culture, creativity, and business to provide a platform for young talents full of brilliant ideas.

In her explanation, Cinta Laura emphasizes that her vision is much bigger than just establishing a parent company. She wants CPS to be a key driver in the creative industry. "CPS was built to be more than just a parent company, and this is a cultural machine," said Cinta Laura Kiehl.

She added that her main focus is bridging brilliant ideas with adequate infrastructure, so that it can provide real results for the economy. "We connect creativity with infrastructure, ensuring that brilliant ideas materialize into tangible results for Indonesia's creative economy," she continued.

The ecosystem built by Cinta is also very diverse. Under the auspices of CPS, there is Paraswara, which focuses on media and podcasts, ABSTRKT as a music and talent agency, and RVO Horizon, which serves as a 'money factory' to fund bold films like Kuasa Gelap and Jumbo.

In this large project, Cinta does not walk alone. She collaborates with Otherlands, a creative studio founded by director Andrea Wijaya. This collaboration is designed to create a strong ecosystem, where innovation and business can go hand in hand.

"Great works come from great thinking, and style follows naturally. Our curated studio network, led by creators, ensures that clients are connected with the right people from day one," said Andrea Wijaya.

As the center of all these creative activities, Cinta also established Rumah Sraddha Semesta (RSS) in the South Jakarta area. This place not only functions as a studio but also as a community space for creators to collaborate and exchange ideas.

In the future, Cinta Laura and her team even have plans for physical expansion, launching a larger community center and a new media platform dedicated to young Indonesian creators.