Doing Business in the Pandemic, Anggita Sari Releases AS Beauty Care Sold at Low Prices

Kapanlagi.com - Behind her busy life as a housewife taking care of her husband and children, Anggita Sari tries her hand at business. This time, she is doing skincare and slimming capsule business called AS Beauty Care online.

Her choice to dive into the beauty business world certainly has its own reasons. Her habit of taking care of her beauty and body makes Anggita Sari understand various beauty products and the basic ingredients that make them.

"Because I myself am a skincare enthusiast. I understand skincare ingredients, so I don't just create products without thought," said Anggita Sari to Kapanlagi.com over a recent phone call.

1. Challenges for Anggita Sari

© KapanLagi.com/Matias Purwanto

Doing business during the ongoing Covid 19 pandemic also presents challenges for Anggita Sari. She has overcome this by various means, such as selling online through various e-commerce platforms and social media like Instagram @asbeautycare.official. In addition, she also offers affordable prices.

"The challenge during this pandemic is to create good products that are affordable. That's why I created skincare products that are priced at Rp 245,000 per package (facial wash, fresh toner, day & night cream) for all skin types. I even sell them individually (per product) for 65,000. That's very affordable, especially considering the ingredients are comprehensive and already approved by BPOM," she explained.

"My skincare ingredients contain Glutathione, Niacinamide, Aloe Vera, Menthol, safe ingredients that are already approved by BPOM," she added.

2. Anggita Sari Optimistic

As is known, the beauty business has been booming lately. Many celebrities have also ventured into this business. Nevertheless, Anggita Sari is optimistic about what she is doing.

"Yes, online skincare is booming now, but honestly, I am confident and optimistic about my skincare. Because within less than a month of launching, it has been swarmed by quite a lot of buyers, beyond expectations," she said.

(kpl/pur/nda)