Gading Marten and Raffi Ahmad Happy that KUY Entertainment, Born in the Midst of a Pandemic, Can Soar Quickly

Kapanlagi.com - Gading Marten, Raffi Ahmad, Fachri Albar, and Sean Gelael collaborated to create a digital-based media called KUY Entertainment in April 2020. Starting with limited equipment and crew, KUY Entertainment rapidly grew and overcame various challenges and obstacles amidst the Covid-19 pandemic. This made the Co-Founders of KUY Entertainment happy.

"Initially, KUY was just a home production with a makeshift crew. Initially, the programs were Semprod and others, but now it has developed with many programs," said Gading Marten in Jakarta, not long ago.

"We are grateful that we started KUY during the pandemic when many companies were struggling, but Alhamdulillah, here we are because of an amazing team. They are great and we are still going strong during the pandemic," Raffi added.

1. Tembus 1 Million Viewers

According to Gading, within one year, KUY Entertainment has achieved many fantastic achievements. His YouTube channel now has over 2.5 million subscribers. Meanwhile, on Instagram, he has successfully gathered more than 166 thousand followers, and on TikTok, he has gained more than 37 thousand followers.

"Kuy programs have reached over 1 million views. And what's exciting, alhamdulillah, we entered the top ten digital content of 2021," said Gading.

2. Non-stop Innovation

KUY will continue to innovate in providing fresh, educational, and entertaining shows by creating KUY media group, an entity that serves as the parent company of KUY Entertainment, KUY Media, and KUY Studios. 

KUY Media, according to Sean Gelael, will serve as a website and application-based platform that will accommodate all content from various entities under the KUY Media Group. "The website and application for KUY Media are planned to be released this year," said Sean.

Meanwhile, KUY Studios will serve as a service provider, creating and developing stories for various productions such as TV commercials, digital content, series, films, and live streams. In addition, KUY Studios will also collaborate with other production houses to participate in film production and investment. "This year, KUY Studios will release one film, a collaboration with Palari Films," said Gading Marten.

3. Sharing with Healthcare Workers

Meanwhile, KUY Entertainment will expand to broaden its network through collaboration with several talents. There are already two names that have officially joined, namely Cindercella and Edwinsayah. Cindercella will be the lead for their newest channel, KUY Beauty and Fashion, and Edwinsyah for KUY Otomotif.

In celebration of its anniversary, KUY Entertainment will livestream various programs for 12 hours, from 12:00 to 00:00 WIB, on the KUY Entertainment YouTube channel on April 24, 2021.

"Kuy has been around for a year and we will celebrate together. We won't just share content, but we will also share with healthcare workers and others," concluded Gading Marten.

(kpl/dan/ums)