Gandeng Arawinda Kirana, Sunsilk New Activ-Infusion Supports Indonesian Women to Shine Unstoppable

Kapanlagi.com - Healthy and shiny hair is one of the supporting factors for women to feel confident and achieve their dreams. However, lack of confidence due to appearance that does not meet their expectations, ranging from clothing worn to hair problems or bad hair day still remains a factor that hinders women from being productive.

This was also felt directly by Arawinda Kirana, an Indonesian actress who received the Best Actress award at the Asian World Film Festival 2021. According to her, as a woman who has a career in the film industry, skill in delving into roles is important, but on the other hand, confidence is crucial.

"I have natural wavy and thick hair texture in every strand. When I'm in the shooting process, almost every day my hair is exposed to heat styling tools. In addition, because I like to exercise, my hair is also often exposed to the sun or chlorine when swimming. These conditions often make my hair fall out, dull, and limp. The new Sunsilk formula is good news because by choosing the right shampoo, I can do all my favorite activities while maintaining confidence, without worrying about hair problems," she said.

Hair Problems are also Experienced by Indonesian Women's Pencak Silat Athletes

It's a different story with Pipiet Kamelia who wears a hijab and works as an athlete, she admits that her hair is often tied up all day, causing tangles and dryness that create discomfort. Indonesian Pencak Silat athletes who won Gold Medals in the 2018 Asian Games and the 2021 Papua National Games said that 'Kartini Masa Kini' is a woman who dares to achieve all her dreams with maximum effort, and every Indonesian woman represents that definition. It feels great that Sunsilk is now supporting the needs of Indonesian women, with a formula that has been specially designed for the tropical climate, lifestyle, and our needs, so that we can look our best and be confident Indonesian women in our appearance and proud of our achievements," she explained.

"The overall study of Unilever consumers in 2018 found that there are three types of hair owned by Indonesian women, namely straight hair (57%), wavy hair (27%), and curly hair (14%). The three major hair problems faced by Indonesian women are dry, dull, and oily hair. In line with Sunsilk's commitment to support Indonesian women to become the unstoppable Kartini Masa Kini, Elviana Lim, Senior Brand Manager of Sunsilk, revealed that the presence of Sunsilk New Activ-Infusion is the solution to the hair problems faced by Indonesian women, according to their hair types.

"For example, the problems faced by straight hair will be different from wavy or curly hair. By having soft and shiny hair, Sunsilk wants to increase the confidence of Indonesian women, starting from healthy hair and a series of self-development access," she explained.

Meanwhile, Christina Yusuf, Senior R&D Manager of Hair Care at Unilever Indonesia, added that with the diversity of hair types among Indonesian women, the problems faced are also varied, so the right ingredients are needed to care for the hair. "Protein is one of the important nutrients in the formation, growth, and strength of hair; while oil provides protection for hair from various factors that cause hair damage and maintains moisture, and vitamins improve the quality/health of hair. The combination of oil, protein, and vitamins (new activ-infusion) in the Sunsilk variant can provide protection to keep the hair black and shiny," she said.

Sunsilk has now created an excellent formulation through New Activ-Infusion, which is a unique combination of oil, protein, and vitamins that care for the diverse hair of Indonesian women so that all hair types can shine. It comes in two new variants, namely Sunsilk Black Shine, which can be used for all hair types to appear black and shiny, strong, fragrant, and non-greasy, and Sunsilk Soft and Smooth, which makes hair 5x softer and has a long-lasting fragrance for 48 hours.

As additional information, in welcoming Kartini Day, Sunsilk supports Indonesian women to shine and be unstoppable with the presence of the new innovation, New Activ-Infusion formula, which is specially created to address various hair problems faced by Indonesian women regardless of their hair types. Sunsilk also presents a series of self-development activities to help Indonesian women become more confident and develop their potential.

Sunsilk believes that the new Activ-Infusion formula can maximize the potential of Indonesian women to become the unstoppable Kartini Masa Kini. Interestingly, Sunsilk not only supports the outward appearance of modern-day Kartini women, but also prepares Indonesian women holistically, both externally and internally through various self-development programs ranging from Soft Skill Classes such as Dare to Dream, Recognizing Self Talents for Careers to Communication Mastery Classes that can be accessed through the website https://sunsilk.skillacademy.com/. 

(kly/tmi)