H-1 Premiere, Unveil Jadewind Dominates Pre-Premiere Reservations and Weibo Popularity

Kapanlagi.com - Enthusiasm for the Chinese drama Unveil Jadewind continues to soar ahead of its premiere. As of February 3, 2026, the number of early reservations on Youku and Weibo has officially surpassed 4 million, breaking the record for suspense dramas on both platforms.

This achievement positions Unveil Jadewind as one of the most anticipated Chinese dramas of 2026. The consistent surge in data since the announcement reflects the public's high expectations for the quality of the story, visuals, and performances of the main cast.

1. Pre-Release Reservation Record on Youku

The Chinese drama Unveil Jadewind has recorded a total of over 4 million initial reservations combined on Youku and Weibo as of February 3, 2026. On Youku alone, the number of reservations reached approximately 4.14 million, with a daily surge of over one million in just one day.

This achievement indicates a very rapid growth rate for period suspense dramas. After breaking 3 million reservations on January 30, the booking numbers continued to rise sharply, setting a record for the platform.

Looking back, the number of reservations at the official announcement in July 2025 was still around 1 million. In less than seven months, its growth has skyrocketed, making this drama a leader in the pre-release category.

2. Explosion of Popularity and Dominance of Weibo Index

Unveil Jadewind - copyright: weibo.com

Not only excelling in terms of reservations, the Chinese drama Unveil Jadewind also made history on Weibo. Two days before its airing, the Weibo index for this drama officially surpassed 80 million and became a major highlight across various timelines.

By the end of January, the daily Weibo index even surged by 108 percent in a single day. The index for the main character Li Peiyi also skyrocketed, breaking through the 4 million mark, showcasing the character's strength in attracting public attention.

In the last 48 hours before airing, the popularity score on Youku reached 5,215 points. Meanwhile, the main hashtag on Douyin has gathered over 2.5 billion views, expanding the reach of cross-platform discussions.

3. The Charm of Bai Lu and the Dynamics of the Main Character

Unveil Jadewind - copyright: weibo.com

One of the main factors behind the success of the Chinese drama Unveil Jadewind lies in Bai Lu's performance as Li Peiyi. The character of the female official with martial arts skills presents a contrast between her cold demeanor during the day and her mysterious aura at night.

Bai Lu underwent intensive preparation for months, including sword fighting and horseback riding training. She also performed most of her action scenes herself, which led to many viral trailer clips and a surge in reservations.

Her collaboration with Wang Xingyue for the fourth time also adds to the appeal. The backdrop of the relationship between the "tough female official and the clever minister" has become a highly anticipated combination for fans of Chinese dramas.

4. Fan Enthusiasm and Pre-Release Support

Unveil Jadewind - copyright: weibo.com

The enthusiasm of fans for the Chinese drama Unveil Jadewind is evident from various support actions leading up to its release. One of them is a large-scale online screening initiated by fans, with hundreds of thousands of virtual seats and support worth millions of yuan.

In addition, creative incentive programs encourage fans to produce visual content, writings, and short videos related to the characters and story. These activities accelerate the spread of drama topics on social media.

Consistent interaction between the cast and fans also keeps the conversation alive. Posts related to characters, OST, and short clips continue to spark positive discussions leading up to the premiere day.

5. Strategic Position and Market Significance

Unveil Jadewind - copyright: weibo.com

The Chinese drama Unveil Jadewind is scheduled to air on CCTV-8 and Youku simultaneously, making it the first historical suspense drama from CCTV in 2026. This strategy expands the audience reach across age groups and regions.

From a market perspective, the pre-airing achievements of this drama far surpass other titles in the same period. The dominance of female viewers, with a proportion of over 80 percent, also highlights the strength of the story and female characters.

With dark visuals reminiscent of classic horror, bold narration, and a solid fan base, Unveil Jadewind is considered to have strong potential to maintain its popularity after its official release.

(kpl/chn)