Her Cake Shop is Closed, Ashanty Admits She is Sad and Can't Reveal the Reasons Behind It

Kapanlagi.com - After six years in the culinary business, Ashanty officially announced that her cake business, Lumier, will be closed. This announcement comes as a shocking news, especially since the business has been known to have loyal customers and stable market demand.

In an emotional atmosphere, Ashanty admitted that this decision was very difficult and one of the hardest moments she has experienced in the business world.

Although the closure of the business is not related to declining sales performance, Ashanty chose not to specifically reveal the reasons behind her decision. She only mentioned that there were internal considerations that made this step necessary. Read the full explanation below.

Check out other news about Ashanty at Liputan6.com.

1. Confirmation of Lumier's Closure by Ashanty

The Bakery is Closing, Ashanty Admits She is Sad and Can't Reveal the Reason (credit: instagram/ashanty_ash)

Ashanty confirmed the news of Lumier's closure while attending an event at the Four Seasons Hotel, Jakarta, on Wednesday (30/7/2025). She couldn't hide her sadness when talking about the end of the business she had run for six years.

In her statement, Ashanty said that the bakery would officially close the following day and all employees would be gathered to conclude their business journey together. “Oh no, please don’t ask like that. If you ask like that, it’s a bit sad. I’m definitely very sad,” she said with teary eyes.

2. Not Due to Loss, Lumier is Still in Demand in the Market

The decision to close the Lumier bakery is not due to losses or a decline in business. On the contrary, Ashanty emphasized that Lumier is still doing well and its products are still in high demand by the public.

Ashanty explained that under normal circumstances, a business is usually closed because it no longer has a market. However, the situation she is experiencing is quite the opposite. “Lumier has been around for 6 years, still running well, still many people looking for it. But we have to make the right decision,” she said.

3. The Reasons for the Closure Cannot Be Disclosed

The Cake Shop is Closed, Ashanty Admits She is Sad and Cannot Disclose the Reasons (credit: instagram/ashanty_ash)

Ashanty chose not to disclose the specific reasons behind the closure of Lumier to the public. She mentioned that it concerns internal matters that are personal in nature and have been carefully considered.

According to her, there are several factors that led her and the team to take this step, but they cannot be shared openly. “I can’t tell you the reasons because it’s our internal issue. The point is there are several things we might need to do to make this decision,” she explained.

4. The Heavy Feeling of Letting Go of Employees and Many Outlets

One of the main reasons that made this decision very emotional for Ashanty is the responsibility towards the employees. Lumier is known to have many outlets and employs hundreds of people.

Ashanty admitted that over the past month, she has felt very devastated thinking about the fate of her employees. “Yes, there are many, already many outlets, hundreds of employees. It’s definitely heavy. Not just sad anymore, this past month could be said to be the most devastating time for me,” she revealed.

5. Farewell Moment with Employees

Ashanty's Cake Shop Closes, She Claims to Be Sad and Can't Reveal the Reason (credit: instagram/ashanty_ash)

As a final form of appreciation, Ashanty scheduled a meeting with all Lumier employees. This moment will be a farewell event that is expected to be conducted with respect and a sense of family.

The meeting is planned to take place the day after the official announcement is made, which is on Thursday (31/7/2025) at 11:00 AM WIB. “But tomorrow (today) at 11 we will gather, God willing, with Lumier employees to close,” she said.

6. Questions Regarding the Closure of Ashanty's Cake Shop

Q: Why did Ashanty close her cake shop?
A: Ashanty mentioned that the reason for the closure is internal and cannot be shared with the public.

Q: Did Ashanty's cake business go bankrupt?
A: No. Ashanty stated that Lumier is still doing well and its products are still in high demand.

Q: Since when has Lumier been established?
A: Lumier has been operating for six years before officially closing in 2025.

Q: How many employees are affected by this closure?
A: Ashanty mentioned that Lumier has hundreds of employees and many outlets are affected by this decision.

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(kpl/sjn)