Preparation for Shooting Again in the New Normal Era, Leon Dozan Spent a Million for Shopping Clothes

Kapanlagi.com - It cannot be denied that the Covid-19 pandemic has had a very negative impact on the Indonesian economy. Many businesses had to close and workers were laid off because of it. And now, in the transition period of the new normal, the economy is slowly starting to improve, although it has not fully recovered. The reason is that many people still feel afraid or worried to go out to visit tourist attractions, malls, or stores.

Reflecting on this fact, a well-known local fashion brand, OR-K689, innovates with its marketing strategy. The increase in online sales has shown positive results.

"We try not to run out of ideas. There are many requests from loyal OR-K689 customers who want to continue wearing our comfortable and cool brand. That's why we maximize the sales of our clothing brand through online systems, using existing online shopping applications," said Refki Baheri, one of the employees of OR-K689 in Jakarta, recently.

Currently, OR-K689 has even started to dominate online sales by achieving 50 thousand pieces sold last month. According to Refki, the public's enthusiasm for local clothing brands is quite high even during the pandemic.

"We have already reached our target for this year. The products sold include hoodies, shirts, t-shirts, sandals, hats, and waist bags," he added.

1. Long-time Subscriber of Leon Dozan

Leon Dozan / Credit: KapanLagi - Akrom Sukarya

The OR-K689 brand is not only loved by ordinary people, but also by artists, like Leon Dozan. The son of senior actor Willy Dozan was even caught shopping at the OR-K689 store directly.

"I bought these clothes specifically for shooting. Because when we shoot, we need clothes that are comfortable to wear and of good quality. I want to support his business, I also like the cool clothes here, the sandals are comfortable to wear. Awesome," said Leon to the media.

Currently, there are many international fashion brands that dominate in Indonesia. However, Leon chooses to continue supporting local brands which he believes are not inferior in terms of quality and design. Especially because they are affordable.

"This brand is local. We must support local brands and their quality is also good. The most important thing about fashion is that it is comfortable to wear and pleasant to look at. Also, the quality of the material and the design. In short, we must support local brands," added the 22-year-old actor.

2. Spending a Million for Shopping

In this new normal era, shooting activities have also started to run again as before. In order to prepare himself, Leon bought a lot of items at OR-K689 which he has trusted for a long time.

"There is definitely a special budget, not just using money carelessly. It must be saved. Usually, for shopping, it can reach a million, because I bought a lot here," Leon concluded.

3. Carrying the Theme of Positive Thinking

Leon Dozan / Credit: KapanLagi - Akrom Sukarya

This year, OR-K689 carries the theme of 'Positive Thinking' with trendy models and affordable prices. The items sold are also very diverse, some are for casual purposes or for attending formal events.

"We provide cool and high-quality adult products. Because there are many demands from young people, we try to create OR-K689 to fulfill the fashion needs of young people today, both for casual wear and for attending events," explained Refki.

"We use high-quality materials and graphic processes. For example, for screen printing, we use materials that do not fade, blur, or peel off. The prices are also suitable for parents' pockets and affordable," he concluded.

(kpl/gtr)