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Profile of Firsta Yufi Amarta, Winner of Puteri Indonesia 2025

Profile of Firsta Yufi Amarta, Winner of Puteri Indonesia 2025

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Profile of Firsta Yufi Amarta, Winner of Puteri Indonesia 2025

The Puteri Indonesia 2025 Selection Event was held on May 2, 2025, at the Plenary Hall, Jakarta International Convention Center (JICC), Jakarta. The grand finale was attended by 45 finalists from all over Indonesia, with 16 semifinalists who dazzled in various competitions such as the Talent Competition, Traditional Costume Show, and Motion Challenge since early April 2025.

Firsta Yufi Amarta, a princess from East Java, emerged as the main winner and was crowned Puteri Indonesia 2025 by her predecessor, Harashta Haifa Zahra from West Java. Here is her complete profile!

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Firsta Yufi Amarta Putri, commonly called Fia, was born in Banyuwangi, East Java, on March 1, 2001, and is now 24 years old. She graduated with a Bachelor's degree in Psychology from Brawijaya University Malang in 2022 and is currently pursuing a Master's degree in management at one of the universities in Indonesia.  

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Firsta is known as a model, women's activist, and founder of the advocacy Step Forward, which empowers teenage girls aged 12–21 years.

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Founded in 2023, it is a support platform for teenage girls aged 12–21 who have lost their parents or come from families with separated parents in Banyuwangi, so that 'they do not feel alone, regain the spirit to hone their potential, and focus on achieving their life goals.' The support includes mental health education and personal development training.

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Firsta Yufi Amarta Putri won the title of Puteri Indonesia 2025 representing East Java with her impressive performance and intelligent answers that convinced the judges.  In addition to the main title, she was also awarded the Puteri Intelegensia 1 and Best in Video Profile awards.

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Previously, Firsta was the 1st Runner-up of Jebeng Banyuwangi (2019), the 1st winner of Raki Jawa Timur (2021), and the Putri Otonomi Pariwisata Indonesia (2023).

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The 1st Runner-up or Puteri Indonesia Lingkungan 2025 was won by Melliza Xaviera Putri Yulian from DKI Jakarta, followed by Salma Ranggita from South Sumatra as Puteri Indonesia Pariwisata 2025, and Rinanda Aprillya Maharani from East Kalimantan as Puteri Indonesia Pendidikan 2025.

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Firsta Yufi Amarta Putri radiates captivating charm with her sparkling face and confident demeanor when crowned as Puteri Indonesia 2025. This victory is a pride not only for herself but also for the people of East Java and Indonesia as a whole.