RANS and Mayora Collaboration Continues: From Carnival to D'MASIV Asia Tour

RANS Entertainment Indonesia Tbk (RANS) and Mayora Group continue their strategic partnership that dates back to 2019. Entering a new chapter as a public company, RANS is preparing to expand collaboration through various intellectual property (IP) and entertainment experiences that include live entertainment, music, festivals, and family experiences.

"This momentum also marks a new chapter for RANS as a public company. Our continued collaboration with Mayora reflects RANS's consistency in monetizing IP, while also creating social and economic impacts for the local community and fostering the sustainable growth of MSMEs," said Raffi Ahmad.

Several programs have been launched, such as RANS Carnival and Cipungland in Lombok, and will be developed in various cities across Indonesia. This step is expected to expand audience reach while opening collaboration opportunities across the creative sectors.

1. Entering a New Chapter: Focus on IP and Entertainment Experience

Raffi Ahmad sits next to Nagita Slavina © KapanLagi.com/Matias Purwanto

After officially becoming a public company, RANS expands its IP portfolio through various entertainment formats. The collaboration direction with Mayora places IP development as the main axis, focusing on activations that can be presented directly to the public.

This collaboration model includes organizing music events, festivals, and family attractions, followed by an integrated IP monetization strategy with brand partners. This approach aims to provide relevant experiences for Indonesian families while also fostering new business opportunities for the supporting ecosystem.

Ongoing programs will be expanded in scale and regional reach. RANS is preparing a series of activations to connect IP with local communities, supported by a structured marketing network.

2. Seven-Year Partnership: The Role of Mayora and Ongoing Support

Raffi Ahmad and Nagita Slavina with Mayora © KapanLagi.com/Matias Purwanto

The partnership between RANS and Mayora has lasted for seven years, starting when RANS was still operating from a garage until now being listed on the stock exchange. Mayora has been one of the first brand partners that consistently supports RANS's expansion in various regions of Indonesia.

"This foundation has been built since seven years ago. Starting from us in the garage until we are listed on the stock exchange, Mayora still believes in RANS's development. This integration proves that the synergy between corporate brands and creator platforms can generate both commercial and social impacts for the community," said Nagita.

From Mayora's side, the partnership approach is built on a shared mission to be close to Indonesian families. "Through support for RANS Carnival and Cipungland as RANS's flagship IP, this collaboration not only strengthens the brand equity of all Mayora products but also serves as tangible evidence of our commitment to supporting the growth of the creative industry and local economy in various regions of Indonesia," said Ricky.

3. Activation on the Ground: RANS Carnival, Cipungland, and JajaRANS

RANS Carnival and Cipungland in Lombok have become one of the manifestations of ongoing collaboration. This activation is designed to reach families and local communities through an inclusive entertainment format that is measurable in its impact on the creative economy ecosystem.

RANS Carnival features music performances, community activities, and various entertainments that create participation opportunities for MSME players and local creators. These activities provide access to a broader market while also encouraging direct transactions at the event location.

On the other hand, Cipungland offers play and educational experiences for families. This initiative opens opportunities for creative talents, absorbs local workforce, and supports the tourism and creative economy sectors in the event area.

The JajaRANS program is also driven to strengthen the local economy. Involving dozens of culinary MSME players, this program helps expand market reach, increase direct transactions, and encourage the independence of business actors.

This partnership also receives support from LINK Group International as a strategic marketing and media network partner. Under the coordination of Group CEO Irsan Yapto, LINK plays a role in aligning marketing and communication strategies between RANS and Mayora to broaden the reach of the collaboration.

4. Next Agenda: D'MASIV Asia Concert to DUDAS-1 Asia Tour

Moving forward, the collaboration between RANS and Mayora will not only focus on RANS Carnival and Cipungland. The collaboration will be expanded through a number of larger-scale IPs to reach more cities in Indonesia.

The agenda prepared includes the DMASIV Asia Concert and DUDAS-1 Asia Tour. This series of programs is designed to provide a variety of entertainment experiences for the public, while also strengthening the integration between IPs, brand partners, and communities.

With this expansion, RANS aims to sustain social and economic impact in each event location, in line with the focus on IP development and support for creative industry players and MSMEs.

(kpl/pur/phi)