Rossa's Career Journey, from a Child Singer to One of Indonesia's Divas - Joining SM Entertainment and Having Many Businesses

Rossa, whose full name is Sri Rossa Roslaina Handiyani, is one of the most influential singers in Indonesia. Her career began in the early 1980s as a child singer. At that time, she released her first album, Gadis Ingusan, in 1988.

Her career truly skyrocketed after the album Nada-Nada Cinta was released in 1996, which achieved popularity thanks to hit songs like Tegar. This song became one of Indonesia's iconic songs that is still remembered today.

In 1999, Rossa released the album Tegar, which solidified her position as a pop diva in Indonesia. The title track of this album, which shares the same name, became very popular and made her name even more widely recognized. Additionally, her distinctive and powerful voice attracted many people to her emotionally charged singing style. The success of this album was followed by various awards she received, such as the Anugerah Musik Indonesia (AMI) and other accolades in the national music scene.

Entering the 2000s, Rossa was not only active in releasing albums but also contributed to many film and soap opera soundtracks. One of the most famous is the song Atas Nama Cinta, which became the soundtrack for the soap opera Cinta Fitri. This song became very popular and further expanded her audience reach. Her collaboration with the soap opera world made Rossa one of the singers synonymous with soap opera soundtracks in Indonesia.

In 2009, Rossa reached the peak of her career again with the album Rossa, which featured several hits like Terlanjur Cinta and Hati yang Kau Sakiti. These songs became huge hits and further solidified her image as a romantic ballad singer. 

In addition to her success in Indonesia, Rossa also began to penetrate the international market. She was often invited to perform at various international events, especially in countries like Malaysia and Singapore, where she has a large fan base. She even received several awards in Malaysia, including awards from Anugerah Planet Muzik and Anugerah Industri Muzik, marking a significant achievement for her career abroad.

Rossa continues to be productive in the music industry, releasing the album Harmoni Jalinan Nada & Cerita in 2010. This album achieved great success again with songs like Memeluk Bulan and Ku Menunggu. Over time, she became increasingly known as one of the biggest divas in Southeast Asia. Her albums and concerts are always in high demand in the market, and her fan base continues to grow in various countries.

In 2017, Rossa celebrated 21 years of her music career by holding a major concert titled The Journey of 21 Dazzling Years in several major cities, including Jakarta and Kuala Lumpur. This concert was a huge success and attended by thousands of her fans, marking an important moment in her career journey. She also released the album A New Chapter, which features a more modern musical vibe, reflecting the evolution of her career as time progresses.

In the following years, Rossa increasingly appeared on international stages and became one of the most recognized Indonesian singers in Asia. In 2021, she became the first Indonesian singer to collaborate with an international music label, SM Entertainment from South Korea, which shows that her career not only has longevity but also continues to evolve and innovate.

To this day, Rossa remains a central figure in the Indonesian music industry. Her dedication to music, desire to keep growing, and her ability to build good relationships with fans and colleagues in the music industry make her respected as one of the greatest singers in the country. In the future, Rossa is predicted to continue creating and making significant contributions to Indonesian music.