The Term 'Stecu Stecu' is Going Viral, from a Simple Catchy Song that Makes You Dance and Feel Emotional at the Same Time

Since its release on March 5, 2025, on the YouTube channel @FarisAdamOfficial, the song "Stecu Stecu" has been viewed over 7 million times. Not only that, but on Spotify, this song has successfully entered the Top 50 Indonesia and is currently ranked third. On TikTok, snippets of the lyrics, especially the part 'if it really fits, you can come to my house,' have become the background sound for thousands of funny, romantic, and hilarious videos. The term "Stecu" has quickly spread to become a new slang term that captures attention.

This song is performed by Faris Adam, a singer from North Maluku who is previously known for various creative music works on YouTube. He collaborated with songwriter Farid Egall and producer RPVL, who also handled the mixing and mastering of the song. This collaboration resulted in a song with a relaxed, funny vibe, yet still relatable, making it a perfect recipe for creating viral trends in the digital era.

"Stecu" is an abbreviation for 'setelan cuek' or 'cool outfit'. This term refers to a style of someone who appears indifferent or aloof, yet actually harbors feelings or concern. In the context of the song, "Stecu" describes the attitude of someone—especially women—who seems uninterested, but actually intrigues men with subtle hints. Now, the word "Stecu" has become a new slang term among young people, used to describe someone who plays hard to get or acts aloof when approached.

The lyrics of this song are not only catchy but also represent modern love stories, particularly the mysterious phase of getting to know each other. The song depicts a man's efforts to approach a woman whose attitude seems indifferent but shows signs that she is actually interested as well. Lyrics like: 'If we really match, you can come to my house', imply serious intentions in a funny and relaxed way. These lyrics stand out because they are seen as representing the 'flirting but shy' style typical of today's youth during the PDKT phase.

Many creative trends have emerged from this song, including the Stecu Dance Challenge, where TikTok users create simple choreography that matches the rhythm and lyrics of the song; Content about flirting and coded messages with funny or relatable videos about flirting that are hard to guess, using the lyrics of Stecu as narration; and Parodies and Memes leveraging the term Stecu to create memes about relationships that are ambiguous, friendzone, or unclear signals.

The "Stecu Stecu" phenomenon shows that a light, funny song that resonates with everyday life can have a great power to go viral. With memorable lyrics and terms that quickly enter popular culture, this song is not just entertainment but also a part of the digital lifestyle of today's youth.

On YouTube, as of the writing of this news, it has been viewed more than 15 million times. Are you one of those affected by the 'stecu stecu' fever? Don't miss other news on KapanLagi.com, if not now, when else?