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Working Hard on the Side of the Road, Pinkan Mambo Earns Rp26 Million Per Live

Working Hard on the Side of the Road, Pinkan Mambo Earns Rp26 Million Per Live

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Working Hard on the Side of the Road, Pinkan Mambo Earns Rp26 Million Per Live

After a long absence from the big stage, Pinkan Ratnasari Mambo, affectionately known as Pinkan Mambo, has now shifted gears to become a TikTok star. The singer, who became popular through the duo Ratu, is now often seen performing unusual acts on the side of the highway. Interestingly, the wife of Arya Khan no longer positions herself as a major artist, but rather as a traveling dangdut singer to attract the attention of digital audiences.

Pinkan's street performances are not without reason. She undertakes various unique challenges to entertain the 'Sultans' who are willing to give her tips. Without holding back, her seemingly quirky live performances in the eyes of netizens have brought in very tempting amounts of money in a short time. Here are the details.

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"Yes, we are just like a traveling dangdut show. She wears a mini skirt, is heavily made up, and brings a dangdut cart, that's me," said Pinkan Mambo when met in the Sepatan area, South Tangerang, recently.

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This statement explains why Pinkan is now more often seen in public areas than in television studios. She also revealed that her acrobatics, ranging from singing while frying donuts to selling sweet potatoes at the market, are part of the marketing strategy she runs herself. For her, the more unique and challenging her acts, the greater the appreciation from the audience.

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The income earned from live TikTok is also considered fantastic. Pinkan disclosed that in just a few hours, she can pocket tens of millions of rupiah. This is certainly much larger compared to the fee for performing at small events, so she is very focused on pursuing her new profession as a TikTok host.

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"Today it's already 26 million. From 11:30 AM to 3 PM. Yes," she said proudly in front of the media.

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This success was not achieved casually. This mother of five had to work hard with several live sessions every day. She even willingly stayed on-site until late at night if there were viewers who made large donations. For her, TikTok live is like trading that requires sharp promotional skills.

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Although it looks chaotic, Pinkan actually manages everything alone. She plays multiple roles as a singer, dancer, music player or DJ, and even as the crew who tidies up the equipment. All of this is done to ensure her live performance remains attractive to major donors on the platform.

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"Trading is something we do... that's why here we need to know how to market so that the Sultan wants to sponsor us. So when we market, there's also knowledge involved. So while I’m a dancer, a singer, marketing, promoting, I’m also a DJ because I play the music, then I’m also the cameraman, I also handle my own crew for cleaning up, and I’m also my own assistant," she explained at length.