Kapanlagi.com - A planning to welcome Eid al-Fitr 2021, Sideline launches the latest collection of Dewi Raya. In their latest collection, Sideline will collaborate with 3 Muses, namely Dewisya, and Athieqah Asy-Syahidah, and collaborate again with Lesti Kejora.
In the latest collection of Dewi Raya, Sideline will bring a new color where each product is tailored to the personality of each muse. This way, Sideline's products will have their own life and character.
"We want to bring a new color to this year's Eid al-Fitr collection. Different from previous years, we want to showcase the charm and character of 3 women who have 3 different professions and backgrounds, which are reflected in the Dewi Raya collection," said Shinta Tanjung, Sideline's Brand Founder.
Dangdut singer who is now successful and known by many people in Indonesian society, Lesti Kejora admits that she is always attracted and supports Sideline because its collection is in line with her style and personality.
"Sideline's collection is very suitable for my style and personality. That's why I'm always interested in giving support to Sideline, just as the Sideline team often supports me with daily outfits and even outfits for the stage," said Lesti, who is proud of local products.
credit: Personal Documentation
In addition to Lesti, Sideline has collaborated with influencer and singer Kunto Aji's wife, Dewisya, who has a colorful and all-out character in the fashion field and has her own charm. There is also Athieqah Asy-Syahidah, a young doctor and influencer who always provides positive influence in her content.
Knowing that the 3 muses have different characters, Shinta Tanjung feels challenged and inspired by Sideline itself.
"The different characters of each muse are a challenge and inspiration for Sideline to continue being creative. We are very happy to collaborate with these 3 great and accomplished women. For us, this is not just a collaboration but also about making these characters the newest trademark of Sideline," said Shinta.
Dewi Raya collection has a classic vintage style dominated by dresses and tunics with different styles for each personality. The colors used in the Dewi Raya collection are soft pastel colors with choices of motifs or patterns that are not too flashy.
Customers can make purchases through various channels such as websites, marketplaces, and social media. Sideline also provides a Rp.100,000 discount for every purchase of the Dewi Raya collection. Stay tuned to Sideline's social media at @sidelinelabel for promo information and the latest collection.
(kpl/pur/nda)
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