Film Release Amidst Pandemic, Why Did Manoj Punjabi Choose 'ASIH 2' Instead of 'KKN DI DESA PENARI'?

Kapanlagi.com - MD Pictures announced ASIH 2 as the film released to close the year in theaters. This choice certainly raises questions as to why not KKN DI DESA PENARI. Considering that the film adaptation of the popular Twitter thread has been highly anticipated since its delayed release in March.

When asked to Manoj Punjabi as the producer, he answered that he chose ASIH 2 first for business reasons. For him, it would be easier to attract audiences back to the theaters if the film already has a big name.

"Why did we prioritize ASIH 2, because it has already become a brand. In just a short time, we can bring back the audience. The strategy makes more sense," said Manoj during an interview with KapanLagi.com at Epicentrum XXI, South Jakarta, Thursday (19/11/2020).

1. When will KKN DI DESA PENARI be released?

When asked when KKN DI DESA PENARI will be released, Manoj Punjabi seemed hesitant to answer. However, he ensured that the film directed by Awi Suryadi will still be shown in theaters.

"Oh definitely (released in theaters). Next year," Manoj replied briefly.

2. Using Technical Reasons as an Excuse

Last March, Manoj Punjabi announced the postponement of the release of KKN DI DESA PENARI due to technical reasons. However, it turns out that he intentionally used that statement to cover up the cancellation of the release due to the Covid-19 pandemic. But now he is confident that theaters will continue to operate alongside the virus, which cannot be determined when it will end.

"In March, I (the production house) was the first to step back. But I said it was a technical issue, even though it wasn't technical, because I wasn't ready for the release. By the end of February, I already had doubts about releasing the film. I stepped back and it was the right decision because if it had premiered, our film would have been ruined. Now, even the release of ASIH 2 has no guarantee, anything can happen. The important thing is positive thinking, not positive for Covid. This case will continue, it won't be over so quickly, but there is already a formula for how theaters handle it," Manoj enthusiastically concluded.

3. #RememberMother'sMessage

The ongoing Covid-19 pandemic has brought various impacts on society's lives. This includes the importance of maintaining cleanliness habits during the new normal period.

#RememberMother'sMessage, KLovers, remember to frequently wash your hands with soap and running water, wear a mask, and avoid crowded places. Stay safe!

(kpl/abs/lou)