Somat Characters Until 'Magic 5' Will Be Present at Playtopia, Mentari TV Prepares a Breakthrough

Kapanlagi.com - Mentari TV does not want to just be behind the screen, but also wants to build emotional closeness through direct interaction. Through a strong branding strategy, they regularly hold festivals to greet hundreds of thousands of loyal fans in various major cities in Indonesia periodically.

The success of their offline events has been evident in recent years. Harsiwi Achmad revealed that visitor enthusiasm always explodes whenever Mentari TV holds events in shopping malls, as evidenced by the number of visitors reaching hundreds of thousands.

"We also hold the Mentari TV Fest Ceria. So this Mentari TV Fest, we have held it since we started in 2022, and our first one was in 2023, and now we have held it 4 times. Four times. And the visitors are around more than 200,000, and the first one was at Citos, then there was one in a mall in Bintaro, then in Bekasi," said Harsiwi Achmad when met at Gandaria City, South Jakarta, Thursday (30/04/2026).

1. Collaboration in June

Welcoming the upcoming month of June, Mentari TV has prepared a major agenda involving cross-program collaboration. Not only targeting children, this event is designed to be enjoyed by various generations, from Generation Z to parents, in a more exciting format.

"This year, God willing, we will hold it in June, and later we want to
melt not just with the kids run and family run, but we will melt with our other new IPs like Somat, then there’s Magic 5, but also our other talents, so it will be not just for children, but for kids, Gen Z, families to come, it will be cooler," she said.

2. Establishing Partnerships with Platytopia

Another strategic step is the partnership with the Playtopia playground network. This collaboration provides a solution for popular characters that are usually only seen on TV screens to be physically encountered by children at various outlets spread across Indonesia.

"The way is that we are collaborating with Mrs. Karina from Playtopia, where there are already many outlets in front. Later, maybe she will tell the story, but we are already going to collaborate, and God willing, tomorrow we will visit and subsequently bring our IPs," explained Harsiwi.

3. Want to Get Closer

This partnership was intentionally formed to respond to Indonesian families' needs for quality time outside the home. By combining the strengths of digital content and direct experiences in the field, Mentari TV hopes to continue being a part of family life.

"We want to present content that is enjoyed by both children and parents, not just on screens but also in their daily lives. Through Playtopia, we can bring our IP and brand closer to family life," he concluded.

(kpl/far/pit)