Lee Jeans in Korea, Hong Kong, Thailand, the Philippines, and Vietnam recently simultaneously uploaded the latest teaser on Instagram featuring Jaemin NCT. This campaign marks the beginning of a new chapter for Lee 101 with a focus on history, style, and attitude.
Jaemin has been chosen as the new icon representing the modern generation with a strong character. This collaboration is Lee Jeans' step to bring fresh energy through a figure that is relevant to the Asian youth market.
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