Kapanlagi.com - After a long absence from the music stage, talented singer Chilla Kiana is now back capturing the public's attention. This former Disney Asia star introduces her new identity as Ara Grace, taken from her childhood nickname.
Although rarely seen in the music industry, Ara Grace has not completely disappeared. During the pandemic, she actively led JJ Group Jakarta, an advertising company that supports over 300 talented individuals.
Ara Grace shares her views on the challenges in the advertising industry, "Every brand has the potential to win. The challenge is to find the right story, medium, and momentum," she said.
1. Ara Grace's Career Journey

Ara Grace (Photo credit: Personal Documentation)
Since taking office as CEO, this woman born on September 30, 1994, has successfully led several major campaigns across various sectors such as FMCG, fintech, and gadgets. Her success is closely tied to her ability to combine business strategies with a distinctive artistic touch.
Despite her success in the business world, Ara Grace emphasizes that she will not abandon the music industry. "Absolutely not. Music is my passion," asserts the singer of the song A Copy Of You.
With strong determination, Ara is currently preparing a cross-country music project that will reflect her new identity. This project is designed to showcase her evolution as both an artist and a business leader.
2. Creativity as the Key
Ara believes that creativity is a key element that can harmoniously unite the worlds of business and music. Ara's courage and perseverance in exploring new boundaries demonstrate her dedication to continuous growth.
Ara's experience leading JJ Group Jakarta provides valuable insights into the dynamics of the current creative industry. Rapid changes in technology and consumer behavior require industry players to continuously adapt.
As a young leader, Ara Grace plays an important role in encouraging the growth of local talent to compete on a global level.
"We must provide space for everyone to grow and develop according to their unique qualities," she stated.
3. Social Involvement

Ara Grace (Photo credit: Personal Documentation)
In addition to focusing on her career, Ara is also actively involved in various social and community activities that support the development of the creative industry in Indonesia. She believes that collaboration can create a stronger and more inclusive ecosystem.
In the context of globalization, Ara sees music as a universal medium that can bridge cultural differences. Through her cross-border music projects, Ara hopes to make a positive contribution to the development of international music.
Her career journey serves as an inspiration for many, especially young people who aspire to pursue their dreams without losing their identity. Ara Grace continues to strive to explore her best potential as a musician and business leader.
4. Experience in the Advertising World
Ara's experience leading JJ Group Jakarta provides valuable insights into the dynamics of the creative industry today. Rapid changes in technology and consumer behavior require industry players to continuously adapt.
5. Role in Promoting Local Talent
As a young leader, Ara Grace plays a crucial role in fostering the growth of local talent to compete on a global level. "We must provide space for everyone to grow and develop according to their unique qualities," she stated.
6. Social Involvement
In addition to focusing on her career, Ara is also actively involved in various social and community activities that support the development of the creative industry in Indonesia. She believes that collaboration can create a stronger and more inclusive ecosystem.
7. Music as a Universal Medium
In the context of globalization, Ara sees music as a universal medium that can bridge cultural differences. Through her cross-border music projects, Ara hopes to make a positive contribution to the development of international music.
8. Inspiration for the Young Generation
Her career journey serves as an inspiration for many, especially the younger generation who aspire to pursue their dreams without losing their identity. Ara Grace continues to strive to explore her best potential as a musician and business leader.
(kpl/gtr)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.