Kapanlagi.com - Lomba Sihir, an independent band from Indonesia, brings fresh energy to Styles LAND, Lippo Mall Kemang, on Friday, August 21, 2026. Their stage performance became one of the highlights in the latest series of signature lifestyle experiences from Styles that combines music, creativity, community, and lifestyle in one space.
The performance by Lomba Sihir made the Styles LAND area feel even more alive. Known for their eclectic music and lyrics that resonate with the daily lives of the younger generation, they invite visitors to enjoy songs while celebrating stories, anxieties, and the dynamics of life that are familiar to today's listeners. The Deputy Minister of Creative Economy, Irene Umar, was also present to show support for Styles LAND as a space that strengthens Indonesia's creative economy ecosystem.
Santiwati Basuki, Chief Marketing Officer of Lippo Malls Indonesia, stated, "We want Styles LAND to be a space that brings together various forms of creativity in one experience. The presence of Lomba Sihir is very relevant to that spirit because they not only present music but also bring stories, characters, and a strong community. We also see support from the Ministry of Creative Economy as a positive momentum that further emphasizes that lifestyle spaces can play a role in introducing and supporting the works and potential of Indonesia's creative economy. We hope Styles LAND can continue to be a collaborative space that provides meaningful experiences for visitors while opening wider opportunities for creative practitioners."
Magic Competition in Styles LAND (Credit: Personal Doc)
The presence of the Magic Competition at Styles LAND serves as a magnet for visitors coming to Lippo Mall Kemang. As part of a program that blends music, creativity, community, and lifestyle, their set provides an experience that resonates with the atmosphere of public space.
Not only performing songs, the Magic Competition offers narratives closely tied to the realities of youth, ranging from light conversations to the anxieties that arise amidst rapid social and cultural changes. This makes the interaction between the stage and the audience flow, feel close, and easy to follow.
The presence of Irene Umar as Deputy Minister of Creative Economy underscores the government's support for spaces that bring together musicians, creators, communities, and society. This moment serves as an appreciation as well as an encouragement for cross-party collaboration within the creative economy ecosystem.
The Magic Competition is known for its distinctive character in the Indonesian music scene. Their lineup consists of Natasha Udu as vocals, Rayhan Noor as vocals and guitar, Enrico Octaviano as drummer, Tristan Juliano as keyboardist, and Hindia as vocals.
Musically, the Magic Competition does not stick to one genre. They explore various colors, ranging from pop, rock, country, to EDM, making their setlist on stage feel dynamic and layered.
One of the strengths of the Magic Competition lies in their lyrics, which draw much inspiration from conversations and the life experiences of its members. This is what makes their work feel relatable to listeners, especially the younger generation growing up amidst rapidly changing social and cultural landscapes.
Their journey began with their debut album Welcome to the End of the World in 2021, which was largely inspired by survival experiences in Jakarta and urban daily stories. Four years later, the Magic Competition released 3 AM Conversations in 2025, featuring a more diverse range of themes, from love, loss, hope, to regret.
With a musical character that can feel intimate yet remains solid when performed on a big stage, the Magic Competition has become an important part of the Styles LAND experience that aims to touch the daily lives of visitors.
Styles LAND has been present at Lippo Mall Kemang since August 7, 2026, designed as a platform to bring the Styles experience from the digital world to the physical space. Each edition can showcase different themes, intellectual properties, creators, and collaborators.
As a lifestyle platform integrated into more than 70 shopping centers managed by Lippo Malls Indonesia, Styles connects customer experiences through a single digital ecosystem, ranging from loyalty programs, exclusive offers, to various activities within the Lippo Malls network.
Styles LAND becomes the offline embodiment of that strategy, strengthening customer interactions with the Styles ecosystem through immersive and diverse direct experiences.
The Magic Show performance demonstrates how shopping center spaces can evolve into meeting points for music, community, creativity, and lifestyle, without losing their primary function as comfortable public spaces.
Support from the Ministry of Creative Economy, as evidenced by the presence of Deputy Minister Irene Umar, underscores the importance of collaboration between industry, government, communities, and creative practitioners to open new avenues for the growth of Indonesia's creative economy.
For the Magic Competition, a stage like Styles LAND provides an opportunity to reach a wider space, bringing their music together with an audience across backgrounds. Meanwhile, for visitors, the presence of this band offers a way to enjoy music while also becoming part of the evolving creative culture.
Ultimately, Styles LAND at Lippo Mall Kemang aims to present a new way to enjoy shopping centers. Not just coming to shop, but also discovering music, meeting communities, enjoying creativity, and experiencing the development of Indonesia's culture and creative economy.
(kpl/gtr)
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