THE ICON INDONESIA Not Just a Competition, Winners Get Exclusive Contracts from Trinity Optima

Kapanlagi.com - The singing talent search event 'THE ICON INDONESIA' has officially kicked off on SCTV and Vidio. Realizing that many talent search events only produce fleeting stars, SCTV and THE ICON INDONESIA have prepared a clear "roadmap" for the careers of their winners. This aims to ensure that they will not fade away after the competition ends.

The winners of 'THE ICON INDONESIA' will receive exclusive contracts with the renowned music label, Trinity Optima Production. This strategic step is realized through exclusive collaboration with one of the largest music labels in Indonesia, Trinity Optima Records. In the future, the finalists, especially the champion, will be professionally managed to navigate the real music industry.

1. Clear Road Map and Career Path for Winners

Press Conference THE ICON INDONESIA/KapanLagi.com/Budy Santoso

Banardi Rachmad, Deputy Director Programming SCTV, emphasized that this program is not just an ordinary singing competition. The goal is to truly build and prepare a new icon. This program aims to find quality future pop singer icons, so they must have strong character and readiness to compete in the domestic music industry.

"A clear road map, namely the winner will create a song, perform, we have thought of everything. We are not just holding a singing competition, but we are building, preparing for the icon," said Banardi when met at SCTV Tower, Senayan, Central Jakarta, Monday (6/4/2026).

2. Explain the Role of Trinity Optima Records

Yonathan Nugroho, as CEO of Trinity Optima Records, explained in more detail about the role of his label. According to him, there are three main pillars that they will implement to develop the careers of the finalists.

"Our role has three parts, producing songs for the winner. Of course, the songs must be relevant and suitable for the industry, the second is artist development. Both musically and in terms of image, so they can create works for the long term. Then market strategy for their works," explained Yonathan.

This means that the champion will not only receive a new song, but will also be guided in building their image, appearance, and marketing strategies so that their works can be accepted by a wider music market.

3. Total Prizes of Hundreds of Millions of Rupiah

THE ICON INDONESIA on SCTV/KapanLagi.com/Budy Santoso

In addition to exclusive contracts, SCTV has also prepared a total prize worth hundreds of millions of rupiah for three main winners. This commitment from SCTV and Trinity Optima shows their seriousness in seeking and nurturing new talent. THE ICON INDONESIA is not just a stage for competition, but also a golden gateway to a sustainable professional music career.

The competition 'THE ICON INDONESIA' itself began its journey on Monday, April 13, 2026. This is a golden opportunity for the best talents to showcase their abilities.

4. QnA THE ICON INDONESIA

1. Who are the judges in 'THE ICON INDONESIA'? The judges of 'THE ICON INDONESIA' consist of eight icons of Indonesian music, namely Ahmad Dhani, Titi DJ, Isyana Sarasvati, Afgan, Andien, Ardhito Pramono, Adrian Khalif, and Uan Kaisar.

2. What does the winner of THE ICON INDONESIA receive? In addition to hundreds of millions in cash, SCTV has prepared an exclusive contract and a career roadmap from Trinity Optima.

3. What is the role of Trinity Optima? Trinity Optima is committed to developing artists holistically through talent management, music publishing, and digital marketing to ensure a strong 'lifetime value'.

(kpl/aal/fbi)