BSI X Pinasthikafest, Innovative Collaboration to Drive the Creative Industry Through the BYOND Superapp

Kapanlagi.com - PT Bank Syariah Indonesia Tbk (BSI) demonstrates its commitment to the advancement of the national creative industry by becoming the Official Bank Partner of Pinasthika Creativestival XX. Through the BYOND Super App by BSI, this collaboration aims to strengthen the creative ecosystem in Indonesia.

BSI's Director of Information Technology Saladin D.Effendi stated that the presence of BYOND by BSI at the Pinasthikafest event is a form of support from the company to the Indonesian creative industry through the development of digital banking. Saladin mentioned that many young people are now starting to see opportunities in the digital creative industry as content creators, whether as animators, graphic designers, web designers, mobile app designers, and others.

“This is a form of penetration into the creative industry that is currently being promoted by the government. At the same time, it introduces BYOND by BSI to creative industry players and students in Indonesia,” said Saladin.

This strategic effort by BSI is in line with the vision of the government through the Coordinating Ministry for Economic Affairs, which states that the creative industry is one of the main drivers of Indonesia's economic development in the future. In fact, the added value of the creative economy in 2024 is targeted to reach IDR 1,347 trillion and is expected to contribute significantly to the national GDP.

Saladin further explained that through the event held on November 21-22, 2024, at the Innovation and Creativity Arena (GIK) of Gadjah Mada University (UGM), Yogyakarta, the company also wants to continue to socialize the latest BYOND superapp so that it is better known to the wider public. This also enhances the literacy and inclusion of Islamic banking through one of BSI's digital channels.

In this regard, one of the target markets that BSI aims to introduce BYOND by BSI to is young people in the creative industry. “Currently, young people see opportunities in the digital creative industry. They found creative and innovative ideas, methods, and concepts in integrating creativity and technology to create a product. As a result, this industry creates a more interactive and immersive experience in their content,” said Saladin.

1. Predictions of Increasing Numbers of Content Creators

Saladin also predicts that in the future, there will be more content creators, digital platforms, and fresh ideas emerging, making the digital creative industry in Indonesia even larger.

“BSI, as the largest sharia bank in Indonesia, always prioritizes digitalization and continues to undergo digital transformation, adopting new technologies, and adapting to the existing technology ecosystem. This is in line with the spirit brought by Pinasthikafest to nurture creative young people and bring fresh ideas. Therefore, BSI will always be ready to directly support the development of this industry in the future,” he said.

This spirit also led BSI to become the main sponsor of the Pinasthika Creativestival XX event this year. Notably, this year, together with BYOND by BSI, Pinasthika created a new award titled Creative Creator Award.

This Creator Award invites all creators on social media platforms to use their creativity to introduce the Super App BYOND by BSI that makes #EverythingEasy in daily life. This event received quite good enthusiasm, as by the closing day of content submission, there were 695 pieces of content submitted on both TikTok and Instagram platforms.

Saladin stated that this also serves as a platform to introduce BEYOND by BSI as a companion for sharia financial transactions that will provide ease, speed, comfort, and security for young people and creative individuals in Indonesia.

As is known, BYOND by BSI is designed to provide a more intuitive and relevant banking experience for the younger generation, especially for those who want a quick and easy transaction process. The presence of BYOND by BSI reinforces the three main goals that BSI has for its customers, which are to be a Financial Friend, a Social Friend, and a Spiritual Friend.

“BYOND by BSI comes as a platform that is not just a banking application, but also as a true friend that accompanies young people and creative individuals in various aspects of their lives,” said Saladin.

According to Kemas Erwan Husainy, SEVP Marketing Communication of PT Bank Syariah Indonesia Tbk, Pinasthika Creativestival XX is a prestigious event in the Indonesian advertising and creative industry. This event is being held again with a new spirit in 2024. The event serves as a momentum for meetings and appreciation for advertising agency companies, designers, and creative industry activists.

Held since 1999, Pinasthika has now become a collaborative platform for 17 subsectors of the creative economy that continue to grow. This year, Pinasthika carries the theme "Reflexion: Guiding Brands to Soar, Without Forgetting Benefits," which illustrates the importance of balancing brand growth and positive contributions to society.

2. Various Promotions of BYOND by BSI

Erwan added that at Pinasthika Creativestival XX, BSI provides a special program for ticket purchases using promo codes from BYOND. Reservations can be made through the app or website: goersapp.com, and use the code to get a discount. Workshop Discount Voucher Code 20%: WORKSHOPWITHBYOND and Discount Seminar Voucher Code 30%: SEMINARWITHBYOND. Every purchase of a workshop or seminar ticket will receive Free Access/Free Ticket for Awarding Night.

BSI also offers many interesting programs for customers who open savings accounts or transact through BYOND by BSI. New BYOND by BSI customers can get cashback up to Rp125 thousand and free BI Fast transaction fees. Existing customers switching to the BYOND app will also receive additional benefits when transacting using QRIS BYOND by BSI, such as cashback up to 50% with a maximum of Rp50 thousand at selected merchants like Kopi Kenangan, Hokben, Chatime, Kenangan Signature, J.Co, Chigo & flip, Mako, Sour Sally, Bolo King, and others.

Additionally, there is also the Friday Blessing Cashback Promo at BYOND by BSI for payments of PDAM, Internet, and cable TV, as well as insurance. BSI also offers the SKS Promo (Fun Monday - Thursday with BYOND by BSI) which provides cashback for E-Money Top Up, or Gopay/OVO E-Wallet Top Up, or purchasing Telkomsel/Indosat/XL/Tri data packages, or purchasing Telkomsel/Indosat/XL/Tri/Smartfren credit.

Moreover, to further popularize BYOND, BSI will also hold Mini Booth Activations in several malls in the Jabodetabek area. The booth is designed to be interactive and offers attractive prizes to engage a wider segment of the community. The company will also conduct a BYOND by BSI roadshow in several cities in Indonesia next year. These cities include Aceh, Medan, Palembang, Bandung, Yogyakarta, Surabaya, Banjarmasin, Makassar.

(kpl/glo)