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Startup Owners Must Know, Here’s What to Pay Attention to Keep the Business Growing

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Startup Owners Must Know, Here’s What to Pay Attention to Keep the Business Growing Illustration of startup workers. (c) Nattakorn/Depositphotos.com

Kapanlagi.com - Who doesn’t want their business to keep growing? This is also what startup owners hope for. Especially since startups often focus on innovation, both in products and services. Startups strive to create something new or improve existing solutions in the market.

One of the main goals of a startup is to create a business model that can grow quickly and efficiently. This means that startups must be able to increase production or services with the available funding. Well, to ensure the business continues to grow, here’s what startup owners need to pay attention to!

Sustainable Product Innovation

In the midst of rapid technological development and changing consumer needs, product innovation allows startups to adapt quickly. This is important to keep products relevant and meet the ever-changing market expectations. Innovation also helps startups create new spaces in an already crowded market. Through innovation, startups can enhance the quality of their products, thereby also increasing customer satisfaction.

Understanding Market and Customer Conditions

By understanding customer needs and preferences, startups can develop products or services that are truly beneficial. This helps ensure that the products offered can solve problems or meet specific consumer needs, known as "pain points".

Startups can also tailor messages and marketing channels to better reach customers. In-depth market analysis helps startups identify new opportunities. By understanding market trends and dynamics, startups can find gaps that can be exploited to develop new products or improve existing ones.

Effective Marketing Strategies

Effective marketing allows startups to identify and reach the most relevant audience. Additionally, well-planned marketing strategies can have a direct impact on sales. Effective marketing is not just about selling products, but also about building strong relationships with customers. Through good communication and positive interactions, startups can create sustainable customer loyalty.

Having a Solid Team

Startups often face rapid changes in the market and technology. A solid team can adapt better to these changes because they have good communication and support each other in facing new challenges. In addition, an environment that supports collaboration and trust allows for the emergence of creative ideas that can become new solutions for the problems faced by startups.

Implement Good Financial Management

Ensure that expenses and revenues are managed well. This includes making financial projections and monitoring cash flow to avoid future financial problems. Don't forget to identify areas that require investment for growth, such as new technology or team development, and do so wisely.

In addition to the above, for funding matters, the owners of startups can utilize the MUIP Garuda Fund. The reason is that the MUIP Garuda Fund is ready to help realize aspirations and enhance the financial capabilities of startups.

The MUIP Garuda Fund, managed by MUFG Innovation Partner (MUIP), is a venture capital placement initiative by Mitsubishi UFJ Financial Group (MUFG) and Danamon amounting to USD 100 million for startups in Indonesia.

In line with MUFG's commitment to innovation and collaboration, this fund aims to support the development of startups in Indonesia through strategic collaboration with Danamon and Adira Finance, enhancing market access, and promoting financial inclusion. Startups eligible for this investment must be at least at the series A funding stage. Series A is the funding stage following Seed Funding; startups at this stage typically have a proven product that can be used, and have a stable and well-known brand image.

Venture Capital financing startups in Series A not only looks for businesses with various great ideas but also has the right strategies to generate profitable businesses in the long term. The sources of Series A funding come from several VCs. VC usually provides funding for startups from the seed funding stage to IPO. Examples of Series A Startups are Broom and Jala. Get complete information about MUIP Garuda Fund at bdi.co.id/garudafund.

In addition, startups that will receive funding must collaborate/use Danamon products. For example, for payment features, they can collaborate with Danamon's digital banking by utilizing Danamon's QR service and Direct Debit. Danamon QR can be used for cashless payments, where 1 Danamon QR can be paid from any e-wallet/mbanking in Indonesia. Danamon's QR service is available through scanning QR Codes that comply with the QRIS standard. Interestingly, Danamon also provides free access to the Danamon QR Application which can be used by users to monitor their transaction and daily sales status.

Customers can view the status of incoming QR transactions in real time with the push notification feature. Additionally, they can monitor the number of daily transactions through the transaction history feature, view and download Static QR, and generate Dynamic QR through the add transaction feature, as well as change their PIN using the Change PIN feature in the Settings Menu. If a customer forgets their PIN when trying to log in to the application, a Forgot PIN feature is also provided in the application by simply entering the 10-digit Merchant ID or User ID and then the one-time password (OTP) received via SMS.

In addition to being able to receive payments using QR Code from all types of e-wallet and m-banking applications that are licensed in Indonesia, as a Danamon QR Merchant, you can also gain other benefits and receive payments from abroad (Thailand, Singapore, Malaysia) through the Cross-Border feature. Check the complete information at bdi.co.id/qrdanamon.

As for Danamon Direct Debit, it offers real-time settlement for monthly routine payments such as installments, insurance, investments, etc. This service is provided to individual customers of Bank Danamon to conduct online payment transactions using their Danamon account as the funding source for transactions on third-party applications/websites that have partnered with Danamon.

This service offers several transaction conveniences, simply by registering for the Danamon Direct Debit service once through third-party applications/websites by entering some customer data registered with Danamon. Transactions are easy and secure because they use a PIN or SMS OTP code as transaction verification. Check the complete information at bdi.co.id/directdebit.

That’s some explanation about the MUIP Garuda Fund and Digital Banking products (Danamon QR and Danamon Direct Debit). Additionally, you can also get more detailed information about Bank Danamon's products and services by watching Danamon Financial Friday (DFF)! Get complete information about DFF here.

(adv/wri)

Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.
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