Capital Required to Open a Shell Gas Station Franchise, from Rp1.5 Billion to Rp7 Billion

Kapanlagi.com - The business of Public Fuel Filling Stations (SPBU) has now become one of the most attractive investment options in Indonesia. One of the major players in the global energy industry, Shell, opens up business partnership opportunities for gas stations with varying capital, starting from Rp1.5 billion to Rp7 billion.

The high demand for quality fuel in the Indonesian market serves as a unique magnet for Shell gas station businesses. With professional operational support and intensive training programs, Shell offers various attractive benefits for its partners.

However, before taking further steps and joining the Shell network, it is important to thoroughly understand the business model offered, the details of the costs involved, and the potential return on investment that can be obtained. With the right information, you can maximize this investment opportunity and achieve success in the gas station business.

1. Shell Gas Station Franchise Costs: Starting from Rp1.5 Billion to Rp7 Billion

In an innovative move, Shell invites partners to join the gas station business by offering two attractive options: the compact and practical Container Gas Station, and the larger Conventional Gas Station.

To start a business with the Container Gas Station, partners only need to prepare capital between Rp1.5-2 billion, while the Conventional Gas Station requires a more substantial investment of Rp5-7 billion.

Shell estimates that partners can recover their capital within 2-6 years, depending on various factors such as strategic location, types of fuel marketed, and potential income from additional businesses around the gas station.

2. Benefits of Becoming a Shell Gas Station Partner

Shell serves as a true partner for gas station entrepreneurs, offering comprehensive support that begins from the planning stage to efficient management.

Through intensive training programs from the Shell Learning Team, partners will be equipped with in-depth knowledge of gas station operational standards.

Moreover, Shell also plays an active role in analyzing strategic locations and designing appropriate investments, in line with the ever-changing market dynamics.

As an attractive bonus, partners will receive gas station equipment support from Shell, making this collaboration a mutually beneficial investment.

3. Business Flexibility with Additional Income Potential

Shell offers exciting opportunities for its business partners to develop additional facilities around gas stations, such as minimarkets, restaurants, or workshops, without incurring additional costs for the profits from non-gas station businesses.

According to information from Shell's official website, partners can also sell high-quality lubricants and earn income from the Non-Fuels Retail (NFR) sector, ensuring that every inch of land can be maximized to enhance profit potential.

4. Requirements to Join as a Shell Gas Station Partner

To become a Shell gas station partner, there are several attractive requirements that must be met, including having a minimum land area of 1,000 square meters with a minimum width of 25 meters.

Additionally, prospective partners must ensure adequate electricity availability. Not only that, they must be a legal entity in the form of a Limited Liability Company (PT) and be ready to comply with the operational standards set forth in the Retailer Service Agreement (RSA).

Shell offers two categories of partnership: retailer, which focuses on managing gas stations with support for equipment and fuel stock from Shell, and dealer, who has full responsibility for management, including land and building provision.

5. Advantages

Shell provides outstanding support to its partners by launching a nationwide promotion that reaches millions of customers through ClubSmart Shell Indonesia.

Not only that, partners are also given the freedom to run local promotions that can integrate with other businesses around the gas station, creating beneficial synergies.

The main advantage for Shell gas station partners comes from the fuel sales margin, which varies according to the type of product offered.

By providing high-quality fuel at competitive prices, Shell has successfully attracted loyal customers, making it a top choice in the market.

6. How long does it take to break even?

Shell predicts that the time to break even can vary between 2 to 6 years, depending on various factors such as the location of the gas station, the type of fuel offered, and additional revenue opportunities from activities outside the gas station.

7. What are the land requirements for opening a Shell gas station?

To meet the requirements, the land to be used must have a minimum area of 1,000 square meters, with a width of at least 25 meters, and be equipped with adequate electricity access.

8. Are partners required to sell products other than fuel?

Shell encourages its partners to make the gas station area more vibrant and beneficial by adding additional businesses such as minimarkets, restaurants, or workshops.

Although not mandatory, this initiative is expected to enhance the customer experience and create a more attractive atmosphere at each fuel station.

9. Does Shell support local promotions?

Partners are now given the freedom to carry out local promotions integrated with other businesses around the gas station, in addition to the national promotions initiated by Shell.

This is a strategic step that opens up opportunities for collaboration and innovation, thereby adding value for customers while strengthening the business network in the local community.

(kpl/rmt)