Kapanlagi.com - "Move on from Chocolate? Nah, impossible!"
This sentence often adorns the caption of back.to.choco's posts, as if to remind us that once you try their menu, it's guaranteed to be hard to move on. Starting from drink variations with premium ingredients complete with jelly pieces to Croffle with the first chocolate filling in Malang, the business initiated by Cece Iriani is becoming increasingly popular.
Starting to indulge chocolate lovers in September 2020, Cece Iriani has a unique story for ManisdanSedap.com, which became the starting point for her to start back.to.choco.
ManisdanSedap.com itself is a new platform that is part of KLY (KapanLagi Youniverse) as a Digital Media Network that also oversees Liputan6.com, Merdeka.com, KapanLagi.com, Dream.co.id, Brilio.id, Fimela.com, Bola.com, Bola.net, and Otosia.com.
Cece Iriani's homemade dishes back.to.choco can also be ordered at ManisdanSedap.com.Search for BacktoChoco and click the Order Now button to connect directly with the seller. Choose your menu directly and make the payment directly to the seller. So, what's the story behind building back.to.choco?
Experimenting with Chocolate Drink Recipes
As a chocolate drink enthusiast, Cece Iriani had difficulty finding products that suited her taste. If they weren't too sweet, they tended to be quite expensive, which prompted her to try making her own chocolate drinks.
Armed with experimenting with recipes and ingredients, Cece Iriani finally succeeded in finding the desired taste.
"I tried giving drink testers to my husband and closest friends. Likes and suggests to sell it, finally I tried to sell it by adding another variant with premium quality and more affordable price.”, he explained. To attract buyers, Cece implemented a strategy of offering free shipping promotions and personally delivering all orders.
Croffle with Cece Iriani's Special Homemade Cuisine
Receiving positive responses from culinary enthusiasts in Malang, Cece Iriani tried to find the right companion menu for her beverage product.
“Finally, I chose croffle, at that time my husband and I had never tried croffle at all, but I dared to sell it directly.”, he explained.
To differentiate it from the booming croffle variants, she made it with abundant chocolate filling and toppings. The menu became more popular after one of the food vloggers liked her product. Not only repeat orders, but the review went viral on Instagram and increased the number of orders.
Featured Menu that Makes You Drool
It's not easy to grow the back.to.choco brand, especially in Malang where there are various similar businesses selling chocolate drinks or croffle. Moreover, there are booths or cafes that are Instagrammable and offer a wider range of menu options.
However, Cece remains optimistic about the quality of her homemade cuisine products. For example, her beverage variants are made only with low-fat milk and premium ingredients without sugar, making them free from guilt. She offers 6 beverage variants, all conveniently packaged in 500ml bottles. Meanwhile, Croffle has a crunchy texture on the outside but is dense and soft on the inside, complete with 4 topping variants.
Embarking on Back.to.Choco's Future Plans
Cece Iriani's spirit to develop back.to.choco deserves applause. In addition to planning to add beverage and croffle variants, her hope is to open a comfortable mini café or booth for her customers. She also hopes to provide products that are ready every day, whenever customers want to enjoy chocolate-flavored drinks and snacks.
Like back.to.choco, home businesses often face challenges in attracting customers. But now you are not alone because there is ManisdanSedap.com. This platform makes it easy for culinary enthusiasts to find various pre-order (PO) foods from all over the archipelago.
ManisdanSedap.com also helps SME owners to display their products as a 'showcase', complete with a direct purchase button that leads to the seller's WhatsApp number. So, after clicking buy via WA, the buyer will interact with the seller and make separate transactions from the platform.
You can find sellers in an instant, let's join ManisdanSedap.com and get ready to be flooded with buyers.
(*KapanLagi.com/Maretha Norma)
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