Curated Superior Local Products, BRI Prepares SMEs to Go Global at Virtual BRIlianpreneur 2021

Kapanlagi.com - In this new normal era and in line with the spirit of the national movement Proud of Indonesian Made, BRI once again provides a platform for Indonesian SMEs to dominate the domestic market and expand access to the global market through the BRI UMKM EXPO(RT) BRILIANPRENEUR 2021.

With a full virtual concept this year, BRI not only encourages national branding of superior SME products on various marketplaces, but also encourages more new SMEs to enter the international market and increase the export volume of SMEs through virtual expos and virtual business matching. This year's BRILIANPRENEUR, the third edition, is slightly different from the hybrid concept used in last year's BRI UMKM EXPO(RT) BRILIANPRENEUR.

BRI Small and Medium Business Director, Amam Sukriyanto, revealed that BRI is committed to continuously empowering SMEs to move up the ladder, with various stages starting from going modern, going digital, going online, and going global. The BRI UMKM EXPO(RT) BRILIANPRENEUR is the final stage of the program, which aims to go global and reach international markets. Creative products from SMEs from various regions in Indonesia will go through a series of curation processes, ranging from administration, data, to product samples.

1. Bring 500 MSMEs

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BRI UMKM EXPO(RT) BRILIANPRENEUR 2021 will present around 500 curated MSMEs, including BRI fostered MSMEs, merchant MSMEs, and previous BRILIANPRENEUR alumni MSMEs, showcasing their latest and best products. The number of participants in this year's showcase is higher than the previous year, with a total of 423 MSMEs.

Since the registration for BRI UMKM EXPO(RT) BRILIANPRENEUR 2021 opened in July, a total of 947 BRI fostered MSMEs have registered, coming from 173 cities and regencies in 34 provinces in Indonesia. In addition, there are 100 top BRI merchant MSMEs who will undergo product curation process and 100 alumni participants from BRILIANPRENEUR 2020 and 2019 who will be invited to participate again this year. The previous year's participants were selected from MSMEs that achieved the highest ratings.

2. Product Curation

The curation process of BRILIANPRENEUR 2021 product samples, which will begin today, is differentiated by product category. The first batch is for the fashion and accessories & beauty categories, and the second batch on Thursday, September 9, 2021, is for the food & beverages and home décor categories. One of the goals of this curation is to ensure the quality of products in terms of materials. This is BRI's commitment to continuously promote the progress and development of capacity and quality of MSMEs and MSME products in Indonesia so that Indonesian MSME products can compete domestically and internationally. With uniqueness, quality, and continuous preservation, it is expected that Indonesian MSME products can win the increasingly tight global competition and support the national economy both during crises and post-pandemic.

The curation assessment involves 8 expert curators in their respective fields, with Lead Curator Diana Nazir. The curation assessment aspects for MSME products include product design and innovation, social and environmental impact, export capability, and MSME achievements & appreciation. Currently, there are 367 BRI-assisted MSMEs undergoing the third stage of the curation process, which is the curation of product samples, in addition to BRILIANPRENEUR alumni MSMEs.

"BRI views the MSME vitality in Indonesia as an effort that must be continuously supported with BRI's capacity as a financial institution oriented towards the Indonesian society. Through BRI UMKM EXPO(RT) BRILIANPRENEUR 2021, BRI hopes to provide a positive and wide-ranging impact on the capacity and quality development of MSMEs." Through the curation process, the MSMEs that pass will serve as a benchmark for fellow business players to continue to advance and compete on a domestic and international scale.

(kpl/frs)