DUST Partners with Anime Frieren, Presents a Timeless and Affordable Fashion Collection

Kapanlagi.com - The legendary local denim brand DUST, which has been established since 1989, officially launched its latest collaboration collection with the anime Frieren: Beyond Journey's End. This launch took place through a special event at Living World Kota Wisata Cibubur on Sunday, January 25, 2026, from 10:00 AM to 9:00 PM WIB. This collection presents a blend of the iconic character Frieren with quality fashion designs that remain affordable and timeless.

This collaboration is born from the strong shared values between DUST and the character Frieren, namely the hidden strength in silence and timeless resilience. Frieren, as a character who has traversed various eras, represents a long journey, tranquility, and the meaning behind every moment, values that align with DUST's philosophy as a local denim brand that has consistently woven quality since 1989.

The DUST x Frieren collection features 25 products, including shirts, t-shirts, jackets, cardigans, and accessories such as handbags, keychains, bucket hats, caps, and tote bags.

All items are designed to be worn by all genders, with designs that combine the visual character of Frieren and the distinctive denim identity of DUST. The collection is priced starting from Rp180,000, making it affordable for fashion and anime lovers.

To celebrate the launch of this collection, DUST presents various fun activities that blend the worlds of fashion and Japanese pop culture, including a cosplay parade, coswalk competition, fashion show, talk show, and idol group performances. This event is open to the public and serves as a gathering place for anime communities, fashion enthusiasts, and loyal DUST fans.

Novi Ardiyani, Head of Brand DUST, emphasized that this collaboration is not just a fashion product, but a representation of profound values. "Frieren teaches us that true strength does not always have to be shown with loud voices. There is great meaning in silence, in the long journey, and in consistency. These are the values that we have upheld at DUST since 1989. The DUST x Frieren collection is not just about style, but about stories, legacy, and characters that will remain relevant across generations. This is a collection that must be owned, especially for those who appreciate the meaning behind a work."

(kpl/jje)