Emtek Digital Receives 10 Nominations at MMA SMARTIES Awards 2020

Kapanlagi.com - Emtek Digital, which is a merger of the advertising sales team of three online business entities, KLY (Kapanlagi Youniverse), Vidio, and Bukalapak, has become one of the largest digital platforms in Indonesia earlier this year. Every month, Emtek Digital can reach up to 140 million people.

Through solutions that prioritize understanding of consumer behavior that has significantly changed during the pandemic, Emtek Digital has successfully helped various brands achieve their marketing goals in the past 10 months. One of the solutions from Emtek Digital is to present live-streaming content.

"In Q3 2020, Indonesian and Korean series content on Vidio was watched 7 times more than the previous year in the same period. With this change in consumer behavior, Emtek Digital has greatly helped brands to move their offline event activities online," said Haswar Hafid, VP of Sales, Emtek Digital in a written statement on Tuesday (24/11/2020).

1. Enter the Nomination

Since April 2020, Emtek Digital has organized more than 200 livestreaming events sponsored by various brands in Indonesia, including the Rexona Soccer Stars Challenge which has been nominated in the MMA SMARTIES Indonesia event. As it is known, football leagues around the world, including in Indonesia, have been halted due to the pandemic. Therefore, this event can fulfill consumers' need for football content.

Emtek Digital collaborated with Rexona, Mindshare, and United Creative to organize an online football game guided by the famous host Valentino "Jebret". This game is definitely not to be missed as it offers the excitement of a game between 4 top players from Shopee Liga 1 and one of them is Irfan Bachdim.

2. Positive Response

The Rexona Soccer Stars Challenge has been positively received by consumers. It has successfully reached over 1 million audiences overall, while the series of events has been watched over 2 million times on Vidio.

"The sudden change in consumer behavior has prompted us to innovate in ways we have never done before. The Rexona Soccer Stars Challenge helps Rexona reach the target consumers in a relevant way and further emphasizes Rexona's position in the men's deodorant category," said Anggya Kumala, Senior Brand Manager of Rexona and Dove Deo for PT Unilever Indonesia Tbk.

The Rexona Soccer Stars Challenge has been nominated in two categories at the MMA SMARTIES Indonesia event, namely "Mobile Gaming, Gamification and e-Sports" and "Home Production". The announcement of the winners will be held on December 3, 2020.

(lip/rsp)