Gandeng Ras Muhamad, Tolak Angin Sido Muncul Launches Tourism Ad in Manado

Kapanlagi.com - The name Ras Muhamad in the music industry of the country is no stranger. The Jakarta-born artist is not only known as a reggae singer, but has also won various awards nationally and internationally.

Now, if KLovers previously saw Ras singing on stage performing reggae songs, this time the 1982-born artist had the opportunity to be the star of the music video advertisement for Tolak Angin Sido Muncul.

"For me, this advertisement is challenging because the song is presented differently. On the other hand, honestly, I am amazed by Manado and I am very happy to be involved in this music video advertisement," said the reggae singer.

When talking with the Kapanlagi.com team, Ras admitted that this is his first time being involved in a music video advertisement, where the song he performed is very challenging. Yup, Ras, along with Aurelie Moeremans, Ahmad Abdul, Rahmania Astrini, and Prinsa Mandagie, performed the song Cikini Gondangdia in the latest music video advertisement for Tolak Angin Sido Muncul.

Interestingly, the music video advertisement was made in Manado, after a similar music video advertisement was shot in West Sumba, East Nusa Tenggara (NTT). In the launch of the music video advertisement, Sido Muncul also presented North Sulawesi dancers performing the Kabasaran Dance.

The unique dance accompanied by drums and dancers wearing red woven fabric depicts the spirit of warriors in battle. The atmosphere at the launch of the music video advertisement is filled with culture.

After the Kabasaran Dance, the event continued with a speech from Sido Muncul Director Irwan Hidayat. On that occasion, Irwan stated that Indonesia is a country rich in culture and natural beauty. Therefore, Manado, according to Irwan, is worthy of being chosen because the city has many tourist spots that can be visited.

"Manado was chosen because it has many beautiful tourist places. Therefore, with this advertisement, my goal is also to introduce Tolak Angin to foreign countries, through advertisements that are packaged through music to make it more impactful by showcasing the visual beauty of Indonesia," said Irwan Hidayat in his speech at Resto Bima Yamgor Jakarta, Tuesday (16/1).

Interestingly, the Tolak Angin Sido Muncul music video advertisement not only amazed the people in the homeland by presenting the beauty of Indonesia. But it also received appreciation from the Ministry of Tourism and Creative Economy. Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, said that the Tolak Angin Sido Muncul music video advertisement truly promotes Indonesia.

"I highly appreciate the presence of this tourism advertisement initiated by Tolak Angin, and at the same time, I hope that the launch of this advertisement will also support the promotion of enchanting domestic tourism destinations. Hopefully, the presence of this advertisement will also support the promotion of the #DiIndonesiAja program, so that it can attract tourists and of course, the Tolak Angin product will also increase in the future," said Sandiaga Uno.

For your information, the music video advertisement, Sido Muncul, showcases several beautiful tourist places, such as PAAL Beach in Marinsow Village, Batu Dinding Kilo Tiga in Amurang, Larata Hill in Kinunang Village, Bunaken National Park, Nain Island, and the traditional dance of North Sulawesi, Tari Kabasaran.

Well, the latest Tolak Angin Sido Muncul music video advertisement will be aired on YouTube channel.

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(kpl/stl)