Semifinal Round of Generasi Extra Bootcamp by Greenfields Extra Begins, Completely Focused on This One Contestant

Kapanlagi.com - Chaerunnisa, Azka, Della, Angela, and Ika, as participants who made it through the first round, continue their journey in the Generasi Extra Bootcamp by Greenfields Extra competition. In this semifinal round with the theme '360° Unleashed: Conquering the Market Realm,' the contestants were first given several materials related to marketing and then proceeded with the next task.

Here, several expert judges were also present. Starting from Ernest Prakarsa, who works as a filmmaker and comedian, and Fiona Anjani Foebe, who is the Regional Chief Marketing Officer of Greenfields. What's interesting is that there was a moment that made the room become awkward and caused a loss of focus. Curious about what it is? Let's first take a look at the information below.

1. Mentoring Session Full of Knowledge

Credit: Greenfields via Vidio

Fiona is back with another mentoring session this round. If the previous discussion focused on how to make content go viral, this time Fiona explains more about various aspects of other marketing tools. One of them is Integrated Marketing Communication (IMC) or commonly known as 360° marketing.

"Integrated marketing communication or 360° marketing is a collection of activities that need to be done consistently. This means that the message to be conveyed must be the same. Now, IMC has three different objectives. First, when creating a campaign, there must be awareness. Second, there must be trial. The third objective is consumption," Fiona explains.

Furthermore, Fiona also explains that there are several major activities commonly carried out in IMC. These include advertising, sales promotion, personal selling, direct marketing, PR (public relations), and finally, activation or experience.

2. Presentation in Designing 360° Marketing, One Finalist Makes Salfok

One by one, the participants were given tasks to present about the design of 360° Marketing. Starting from Angela as the first participant, then continued by Della and Ika, and Chaerunnisa successfully completed the task smoothly. However, a surprising and unexpected moment occurred when the last participant.

Azka as the last participant initially presented very smoothly. He explained each material with confidence. Until finally, a moment came when the judges had to give feedback to him.

Unexpectedly, Ernest made a statement that made Azka nervous.

“So, there are pros and cons. The plus side is that you have mastered and understood the influencer realm. However, on the other hand, you have made a very fatal mistake in my opinion. Greenfields uses 's', you know Azka. How can you do a presentation to clients, but the brand name is wrong?" Ernest said.

Ernest himself said that the brand is crucial and should not be wrong. Especially if you want to gain trust from potential clients who will collaborate in the future.

After all participants have finished presenting their best presentations, it's time for the announcement of the participants who passed. Congratulations to Della, Azka, and Ika for passing the next stage of the Generasi Extra Bootcamp by Greenfields Extra. Their struggle will continue to determine who will be the ultimate winner of the Generasi Extra Bootcamp by Greenfields Extra. Now, for those of you who are curious about the ins and outs of this bootcamp, you can directly visit the official Instagram @greenfields.id.

(kpl/glo)