GroupM and Tokopedia Establish Collaboration to Enhance E-Commerce Growth

Kapanlagi.com - GroupM, an investment media group that is part of WPP, is currently establishing a partnership with Tokopedia. The increasing growth of e-commerce has led GroupM to sign this collaboration.

The goal is to provide added value to clients when they promote their products on the internet. As the first agency to pave the way for this collaboration, GroupM's clients will benefit from access to new inventory options.

Not only that, clients will also enjoy exclusive benefits in terms of advertisements and promotions, including Tokopedia's Festive Campaigns such as the Tokopedia 11th Anniversary Campaign which will be held in August 2020.

1. Unlocking E-Commerce Potential

In addition, the goal of the collaboration is to unlock the e-commerce potential for clients. Tokopedia will empower GroupM and its agencies to enhance their marketing solutions. Such as TopAds, to drive business growth and improve the shopping experience.

Through this collaboration, GroupM and its agencies (Mindshare, MediaCom, Wavemaker, Essence, and m / SIX) will offer e-commerce solutions from strategy to marketing performance on a platform.

2. GroupM Optimistic

Himanshu Shekhar, CEO of GroupM Indonesia, expressed optimism about the collaboration built with Tokopedia.

"We are truly optimistic about accelerating e-commerce growth together with Tokopedia and our clients. Through this collaborative strategy, we hope to strengthen our e-commerce capabilities to build our clients' businesses. Given the impact of COVID-19, we see e-commerce as a key driver in stimulating more demand and helping not only our clients but also the economy," he said.

3. Warm Welcome from Tokopedia

Kevin Mintaraga, Vice President of Tokopedia, also welcomes the collaboration between Tokopedia and GroupM.

“We are very pleased to establish a collaboration that combines Tokopedia's expertise in understanding consumer-centric e-Commerce data with GroupM, which has various clients, strong market knowledge, and customer understanding driven by insights, media planning, and Return on Advertising Spend (ROAS) marketing. Through this collaboration, we will help brands drive their online sales growth while ensuring that we provide the best possible ROAS to the brands," he explained.

(kpl/lou)