KLY Holds First Virtual Car Parade to Celebrate the 75th Anniversary of the Republic of Indonesia

Kapanlagi.com - To enliven the 75th anniversary of the Republic of Indonesia, emtek digital in collaboration with Berakar Komunikasi, held the first Virtual Car Parade in Indonesia. The event titled Paradigital 17-an (read: Paradigital One Goal) will involve 15 Brands from various categories.

On August 17, 2020, 8 websites under the emtek digital network (Liputan6.com, KapanLagi.com, Fimela.com, Merdeka.com, Dream.co.id, Otosia.com, Bola.net, and Bola.com) will simultaneously become the route for the decorated car parade.

Paradigital 17-an is held with the aim of celebrating Indonesian Independence Day even though we are struggling in the midst of the COVID-19 pandemic.

1. Virtual Decorated Cars

Decorated car designs from a series of brands participating in Paradigital 17th.

The visual cars presented in Paradigital 17th are designed to showcase various themes that depict Indonesia. These themes are divided into categories of Struggle, Culture, and Technology.

A series of brands participating include Pepsodent, Daihatsu, Blibli, Aqua, Aice, Telkomsel, BRI, Adira, Pertamina, Smartfren, DANA, Wings, Pegadaian, and Axis.

Azalea Aina, VP Marketing of Emtek Digital, revealed that she wants people to still be able to experience the excitement of Indonesian Independence Day despite having to go through the current pandemic situation.

"We want the audience visiting our websites to still feel the lively celebration of August 17th amidst the pandemic situation, which makes this year's celebration different from previous years. This virtual parade is expected to bring the message of the spirit of Indonesia Maju (Advancing Indonesia), United in Diversity, to continue creating and innovating in every situation," she said.

A similar sentiment was expressed by Distya Tarworo Endri, Senior Brand Manager of Pepsodent. In addition to celebrating virtually, Pepsodent also shares with those in need.

"We believe that every smile is meaningful, especially in difficult times. Therefore, Pepsodent invites all elements of society to #MerdekakanSenyum (Liberate Smiles) of Indonesian families, including scavengers, through the special edition of Pepsodent Merah Putih (Red and White). Let's celebrate the 75th Independence Day of the Republic of Indonesia safely and full of smiles from home only, with a virtual parade that we hope can ignite spirit and positive energy," he said.

2. Spirit of Indonesia

Yoga Adhitrisna, Chief Creative Officer of Berakar Komunikasi, mentioned that the spirit to still be able to celebrate independence is the main idea behind the holding of Paradigital 17th.

"In any condition, the spirit of Indonesia to celebrate its independence will surely find a way, its potential is unlimited. That's the root of it, so we came up with the idea of a virtual 17th parade that travels through various media, unlimited," he said.

(kpl/lou)