Meaning of Customer: Definition to Types, Also Learn the Meaning of Customer Service

Kapanlagi.com - You must be familiar with the word customer. Yes, the word customer itself comes from English and the meaning of customer is a client. Yes, in the world of business or services, the word customer is not a strange thing and becomes an important thing.

With the existence of customers, a company will run. So, the best service for customers is an important thing. Well, for KLovers who want to know more about the explanation of customer meaning, you can read the following article.

Therefore, according to various sources, here is an explanation of the meaning of customer along with the types of customers themselves. Let's check it out KLovers.

1. Understanding Customer

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Customer is an English term used to refer to a client. The meaning of customer itself is an individual or household, company that buys goods or services produced in the economy. Specifically, a customer is someone who is accustomed to buying goods at a particular store.

However, this word customer can also be called a client, account holder, patient, and even a consumer, KLovers. So, it's not always using the term customer. But, in essence, a customer is a term whose meaning is not far from other terms.

The meaning is a third party outside the company system who, for some reason, buys the company's goods or services. Specifically for account holders, this term is used to represent those who use banking services, either for their own purposes or as intermediaries for the needs of others.

Well, in the world of marketing, customers can be defined as goods or services needed to achieve specific goals. Customers have different levels of needs and customer expectations are usually influenced by cultural values, advertising, marketing, and other forms of communication, both from suppliers and other sources.

So, it can be concluded that the meaning of a customer is someone who uses a service or someone who buys a product from a company. Therefore, this customer is a third party, but outside the company.

2. Understanding Customer Service

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What about customer service? Yes, customer service itself is a term for a service provided by a company. In Indonesian, customer service has a counterpart, namely customer service.

A broader definition, customer service or customer service is a service provided by a company to answer consumer questions and problems. In practice, customer service works by establishing interactive communication with consumers.

This communication can be done through various techniques, ranging from face-to-face, telephone, email, chat, to social media. Through these interactions, CS will provide answers and guidance to consumers to solve their problems related to product usage issues.

3. Types of Customers

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After KLovers know what the meaning of customer is, here are some types of customers themselves. Yes, these types can help KLovers understand the meaning of customers more deeply. And here are some types of customers that KLovers can know.

1. External Customers

The meaning of external customers is customers who directly use products or services from a company. External customers are also called end consumers, such as business owners, students, or housewives.

These end customers will only come when the company has good quality products and services. So, these customers will be loyal to using products or services from the company.

2. Intermediary Customers

The meaning of intermediary customers is people or companies who act as intermediaries in selling products. However, these customers are not the end users of a product or service. The difference between these customers is that they do not come from the company's scope.

But rather individuals or general groups who distribute products or services from a company. For example, a reseller of a beauty product, a tour booking service agency, a food raw material agent, and so on.

3. Internal Customers

And the last one is the meaning of internal customers, which are customers who come from within the company. These internal customers generally buy products or services to resell to others. Some examples are marketing employees, operational employees, delivery employees, HRD, and others.

That is an explanation of the meaning of customers that KLovers can know and understand. Not only the meaning of customers, but KLovers can also know the types of customers themselves.

(kpl/gen/dhm)