Richeese Factory Introduces Its First Processed Meat Product: Chicken Nugget!

Kapanlagi.com - Nabati Group, through its business units PT Richeese Kuliner Indonesia (Richeese Factory) and PT Kaldu Sari Nutrisun Indonesia, today launched its first processed meat product, namely Richeese Factory Chicken Nugget, at the Richeese Factory Cempaka Putih store in Central Jakarta. Through this product, Nabati Group aims to bring the sensation of enjoying restaurant-quality food to households in Indonesia so that it can be enjoyed anytime.

Richeese Factory Chicken Nugget comes in three flavors, namely Crunchy Bubble, Classic Recipes, and Flying Chicken - the first chicken nugget variant with tempura coating in Indonesia, inspired by the menu at Richeese Factory. All flavor options can be obtained at a more competitive price, starting from Rp20,000 for the Selection Series (250 grams) to Rp40,000 for the Gold Series (500 grams).

"We are introducing this product because of the high demand from customers, especially mothers and children, who love high-quality fast food at Richeese Factory," said Furi Cahya Purnama, Vice President of Frozen Food.

"Today, we make the customers' desire to enjoy the taste of restaurant-quality food at home come true with Richeese Factory Chicken Nugget. We bring restaurant quality into your home," he added.

1. Rich Flavors

Richeese launches its first processed meat product (Credit Photo: Nabati Group)

In addition to more competitive prices, Furi said, Richeese Factory Chicken Nugget comes with a softer and juicier meat texture, wrapped in crispy and crunchy flour, making every bite enjoyable and irresistible.

"Restaurant-quality flavors are now available at home 24/7. Customers can easily obtain them. Richeese Factory Chicken Nugget will gradually be available in all Richeese Factory outlets and processed food stores in the country," said Furi.

2. To Be Launched Nationwide

Richeese launches its first processed meat product (Photo Credit: Nabati Group)

In the initial stage of its launch, Richeese Factory Chicken Nugget is distributed in the Java Island region, including Jabodetabek, West Java, Central Java, Yogyakarta, and East Java starting mid-March. Furthermore, the availability of the product will gradually spread throughout Indonesia through Richeese Factory outlets, supermarkets, hypermarkets, and nearby minimarts, including retail processed food stores (frozen shops).

"In addition to availability areas, we will also gradually add flavor variants to Richeese Factory Chicken Nugget, which of course, we have adjusted those flavor variants to suit the customers' preferences. This step is in line with the spirit of innovation at Nabati Group," explained Furi.

During the launch event, Richeese Factory also held a cooking demonstration activity with several local food influencers, such as Kamidia Radisti & Devina Hermawan. According to Furi, both of them represent the figure of a mother who always wants to provide delicious restaurant-quality food for their little ones at home, who desire restaurant-quality processed food for their beloved family at home.

(kpl/gtr)