Through the #FreshBreak Zone, the Younger Generation is Invited to Take a Break and Get the Opportunity to Vacation Abroad!

Kapanlagi.com - In the midst of the busy crawling society, FRESTEA launches a campaign titled #FreshBreak to facilitate the needs of the young generation of Indonesia for a fruitful break and refreshing themselves. The #FreshBreak zone in this campaign is inspired by the extraordinary positive impact when someone takes a fruitful momentary break in facing daily activities.

In this zone, visitors can enjoy #FreshBreak through various relaxation zones. FreshBreak Zone is open to the public at Senayan Park (SPARK) Jakarta from October 6th to October 15th. This event offers a series of activities, including access to the #FreshBreak Zone, product samples, and also the opportunity to win various attractive #FreshBreak prizes.

"FRESTEA understands that the young generation of Indonesia leads a busy life, and we also realize the importance of taking a momentary break to stay fresh. Our mission is to inspire young people to enjoy a fruitful break, accompanied by refreshing FRESTEA. As part of our campaign, FRESTEA has also created a space for the young generation to experience the happiness of a fruitful break through the #FreshBreak Zone," said Jessica Harsya, Frontline Brand Manager, Coca Cola Indonesia.

1. Collaborating with Fuji An

#FreshBreak with FRESTEA (Photo Credit: Personal Documentation)

FRESTEA also collaborates with Fuji An, a young content creator, to further inspire the generation in transforming the way they rest and making it more beneficial.

"As a content creator, I have a busy schedule. I understand and appreciate the importance of productive rest time to stay stimulated and inspired. FRESTEA perfectly complements my rest time and helps me feel relaxed and refreshed. Fruitful break with FRESTEA not only gives me energy, but also enhances my productivity when I return to work," said Fuji.

2. #FreshBreak Zone

#FreshBreak with FRESHTEA (Credit Photo: Personal Documentation)

To provide space for the young generation in Indonesia to take a #FreshBreak and refresh themselves amidst their busy lives, FRESTEA creates the #FreshBreak Zone that will take visitors on an immersive journey through various zones to experience the calming sensation of #FreshBreak.

The fruitful break journey starts from the Tension Zone, depicting the stress faced by young people in their daily lives. The journey continues with the Sensorial Zone, where visitors can see, hear, touch, and feel healing moments through an interactive installation. Next is the Freshbreak Zone, where visitors can release their fatigue by moving freely.

Followed by the Epic Immersive Zone, which will take visitors to various enjoyable destinations, and concludes with the Fresh Games Zone where visitors can win various prizes through exciting games.

3. Holiday Prizes to Japan, Turkey, Morocco and Sumba

In addition to the #FreshBreak Zone from FRESTEA, visitors also have the opportunity to win thousands of prizes by scanning the QR code on the back of the FRESTEA bottle cap, where visitors can participate in online prize draws. The main prize is a trip to Japan, Turkey, Morocco, and Sumba, so that visitors can fully refresh themselves through a #FreshBreak vacation.

The drawing period will be held until November 30, 2023, with the announcement of winners on October 6, November 10, and December 8, 2023. Winners will be announced privately through the Winner Announcement website or on the FRESTEA Indonesia Instagram account @frestea_id.

"Through the FRESTEA #FreshBreak Zone, we hope to provide a unique experience for the young generation of Indonesia and create a space for them to take a fruitful break. We want to continue to inspire young people to make use of their rest time amidst the busyness of daily routines, so that they can remain productive and fulfilled in their daily lives accompanied by perfectly refreshing FRESTEA. Let's take a moment to rest and enjoy the excitement of the #FreshBreak Zone while participating in the prize draw from FRESTEA just by scanning the QR code on the back of the FRESTEA bottle cap," added Jessica.

Various FRESTEA flavors, such as Apple Tea, Honey Green Tea, and Jasmine Tea, can be purchased at minimarkets and supermarkets throughout Indonesia, as well as e-commerce platforms. To find out more about the freshness of FRESTEA, visit the FRESTEA website or on social media platforms such as Instagram, Twitter, Facebook, and YouTube.

(kpl/gtr)