Understanding 9 Elements of Advertising, Also Understand the Characteristics and Types

Kapanlagi.com - Advertisement is one way to promote a product, program, or activity. In daily life, we often encounter advertisements in various forms and media, ranging from television, radio, newspapers, online media, billboards, and so on. Advertisements should not only be informative, but also attractive. Therefore, the elements of advertisements must be fulfilled.

Advertisements must be made as attractive and creative as possible. Because, in doing so, the audience will attract the attention of potential consumers. Attractive advertisements will make the promoted products or program activities easier to be recognized and widely accepted. Therefore, the elements of advertisements should not be ignored.

Lately, with the advancement of advertising technology, various aspects of advertisements have become more interesting to study. Summarized from various sources, here is a review of the elements of advertisements and their intricacies.

1. What is an Advertisement?

Before delving into the elements of an advertisement, it is important to understand its definition. In the Indonesian Dictionary (KBBI), an advertisement is defined as a notice to the general public displayed in mass media or public places, about a product or service being sold.

Based on this definition, advertisements are created to introduce a product or service. The ultimate goal of an advertisement is to influence the audience as potential buyers to purchase or use the offered product or service.

Therefore, advertisements must be made attractive by fulfilling the elements of an advertisement. This way, the audience or potential buyers will be interested and confident to purchase and use the product or service.

2. Characteristics of an Advertisement

In addition to understanding the definition and elements of an advertisement, it is equally important to recognize its characteristics. Advertisements often appear in various forms and types. In fact, advertisements often appear implicitly and are often not recognized as advertisements. Here are some characteristics of an advertisement.

1. Advertisements are persuasive, particularly in persuading the audience to buy and use the advertised product or service.

2. Advertisements are informative, providing explanations about the offered product or service.

3. Advertisements have clear, concise, honest, attractive, objective, and non-offensive content.

4. Advertisements are presented in an attractive manner.

5. The language used in advertisements is simple and easy to understand.

3. Types of Ads based on Content

As mentioned earlier, advertisements often appear in various forms. Broadly speaking, advertisements can be classified into several types based on their content and the media used. The following is a description of the types of ads based on their content.

1. Commercial ads are ads created with the purpose of offering products, goods, or services to consumers.

2. Public service ads are ads created with the purpose of conveying information, appeals, or education to the public regarding a specific issue. Usually, this type of ad is created by government agencies or non-profit organizations.

3. Announcement or notification ads are ads created with the purpose of attracting the public's attention to specific information. For example, ads for reunions, concerts, and so on.

4. Types of Ads based on the Media Used

Besides being based on its content, advertisements can also be distinguished based on the media used. Regarding the type of media used, advertisements are divided into two types, namely:

1. Print media advertisements, which are advertisements placed in print media such as newspapers, magazines, tabloids, billboards, and so on.

2. Electronic media advertisements, which are types of advertisements placed on electronic or digital media. For example, advertisements on television, radio, internet, YouTube, and so on.

5. Elements of Advertising

The elements of advertising are one of the important parts to know. Because if these elements are not fulfilled, the advertisement may fail to attract the attention and interest of the audience. Here are some elements of advertising.

1. Product Display Image
The display image of the product is the main thing that must be shown in the advertisement. With the presence of product display images, the audience can easily recognize and remember the product. Moreover, if the product has an attractive appearance, it will be more likely for the audience to be interested and interested.

2. Product Description
To complement the product display image, advertisers must also include product descriptions. This description can be displayed in text or audio or visual form, depending on the type of media used to place the advertisement.

3. Persuasive Sentences
In addition to product descriptions, advertisers should also include more persuasive or inviting sentences. This way, the audience will be influenced to buy the offered product.

4. Product Uniqueness
To make readers more interested in the advertised product, it is advisable to include the uniqueness of the product. Because a unique product will certainly be easier to remember and leave an impression.

5. Product Advantages
In addition to uniqueness, the advantages of the product are also elements of the advertisement that should not be overlooked. By showing the product's advantages, the audience will have a better understanding of the promoted product compared to other products. As a result, the audience will be more confident to make a purchase.

6. Building Trust
A successful advertisement is one that can influence the audience to buy and use the advertised product. Therefore, efforts to build audience trust are equally important elements of the advertisement. This can be done by explaining the product's advantages.

7. Building Audience Interest
After audience trust is established, the next level of the advertisement should also be able to build audience interest in buying and using the product.

8. Evoke Audience Desire
After trust and interest from the audience are built, the advertisement should also be able to evoke the audience's desire to purchase or own the advertised product.

9. Seller Contact
One of the most important elements of an advertisement is the seller's contact information. Because, this contact becomes a way for the audience as potential buyers to order and buy the offered products.

That is the review of the elements of advertisements along with explanations about the understanding, characteristics, and types. Hopefully, it is useful and adds insights.

(kpl/psp)