Celebrity Activities
Bonge, Kurma, and Roy, known through the phenomenon of Citayam Fashion Week in the Sudirman area in 2022, showed their concern for local brands. Bonge and friends, also known as 'Citayam Gank', shopped for clothes, jackets, pants, and hats in Block A of Tanah Abang Market, Central Jakarta, on Monday (12/5/2025).
Without Jeje, who is currently ill, this trio of teenagers went from store to store selling fashion products in Block A market. Check out their photos here, KLovers!
"We are looking for clothes from local brands. I also see that their products are really good, super cool for the scene kids, especially since I have been shopping at Tanah Abang for a long time to buy jersey shirts, looking for jackets," said Bonge.
"If shopping for local brand clothes in Tanah Abang can cost from 500 thousand to 2 million, sometimes for my younger sibling and sometimes for Bonge's family too," he continued.
Bonge's appearance is vastly different from before. Now he looks neater with his hair cut short and wearing a hat and oversized t-shirt like a scene kid.
He walks with a nonchalant style as if he is walking on a fashion show runway, even though it is just a corridor of a clothing store selling various local products.
A storekeeper who called Bonge and asked to take a selfie. Bonge agreed and fulfilled the request from the storekeeper.
"After Sudirman, my friends and I are more active in creating content like making slow-mo videos, promoting local brand clothes," said Bonge.
Similar to Bonge, Kurma admitted that he now spends more time creating content. Kurma also mentioned that he often visits Tanah Abang Market and buys fashion products from local brands at this market.
"Today I accompanied Bonge & Roy to buy clothes from local brands in Tanah Abang, we come here quite often because the local brand clothes here are good and there are many options. There are many cool pants, I use them for content creation because the quality is good, as a testament to my love for local products," said Kurma.
"I invite Bonge, Kurma, and Roy as 'Citayam Gank' to learn more about and love local products, which have materials and stitching that are just as good as foreign products. So, we as local garment players support each other to advance and have competitiveness against imported products," said H. Prama Tirta, CEO of Sinergi ADV Nusantara, who supports Citayam Gank.
"I hope that with the arrival of 'Citayam Gank' here, our local market becomes busier, thus influencing other young people to buy clothes made by local MSME garment makers. Once again, local products are not inferior to imported products," concluded H. Prama Tirta.
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