Artists and Yacht Trends, Not Just a Business but Also an Effort to Revive Indonesia's Maritime Tourism

Kapanlagi.com - Recently, the trend of yacht ownership and business among Indonesian artists has started to attract public attention. One of the highlights is the collaboration between actress and entrepreneur Prilly Latuconsina and national badminton player Kevin Sanjaya.

Both have ventured into the yacht rental business. These luxury boats operate in Jakarta, Bali, and Labuan Bajo, which are known as world-class marine tourism destinations. According to wartaekonomi.co.id, the rental prices range from Rp4.5 million to over Rp9.9 million per night, depending on the type of boat and the facilities used.

According to a report from detikHOT (30/6/2024), the renters of these boats usually come from the upper middle class, including celebrities, foreign tourists, and families who want to enjoy a private vacation experience at sea.

1. Highly Desired

The venture initiated by Prilly and Kevin has gained considerable popularity since its launch in 2024. They identified a gap in the premium marine tourism sector that has not yet been fully explored by young people, especially among artists.

Prilly stated in an interview with InsertLive (28/6/2024) that this business is not just about selling luxury, but also about providing an impressive vacation experience. They are also preparing expansion plans to other destinations such as Raja Ampat and Wakatobi.

In addition to Prilly and Kevin, several other artists have also shown interest in the yacht business or exclusive vacations using cruise ships. Names like Raffi Ahmad are often seen enjoying vacations on private boats with their families.

Moreover, Syahrini has also showcased her luxurious lifestyle with cruise ships while abroad, which serves as inspiration for her fans in Indonesia.

2. Investment Asset

Prilly Latuconsina © instagram.com/prillylatuconsina96

Yachts are now viewed not just as symbols of luxury, but also as investment assets. This is affirmed by creative economy observer, Fithra Faisal, who in his interview with CNN Indonesia (10/5/2024) stated that cruise ships can provide returns through rental businesses, tourism collaborations, and even advertising or digital content.

With high maintenance and operational costs, only players with solid management can survive, yet the market opportunities continue to grow along with the increasing interest in luxury tourism in Indonesia.

This trend also shows how the awareness of artists regarding the potential of Indonesia's marine tourism is rising. With more than 17 thousand islands, tropical seas, and marine biodiversity, Indonesia indeed has strong capital to become a major player in the marine tourism industry.

3. Promote Local Tourism

Prilly Latuconsina © instagram.com/prillylatuconsina96

Collaboration between artists like Prilly and Kevin is not just about business, but also a strategic step in creatively promoting local tourism with global competitiveness. The Minister of Tourism and Creative Economy, Sandiaga Uno, has also appreciated the involvement of public figures in this sector on several occasions.

Not only for celebrities, vacations using yachts are now also starting to be favored by the general public, especially the upper middle class looking for exclusive and private experiences. From birthday celebrations, pre-wedding events, to family trips, cruise ships are becoming a new lifestyle choice that is increasingly popular.

Platforms like Traveloka and Tiket.com are even starting to offer cruise tour packages to destinations like Labuan Bajo and the Thousand Islands. This phenomenon shows that luxurious vacation styles are no longer exclusive to certain groups, but are beginning to reach a wider market.

(kpl/tdr)