Artists and Yacht Trends: Not Just a Business but Also an Effort to Revive Indonesia's Maritime Tourism

Kapanlagi.com - Recently, the trend of yacht ownership and business among Indonesian artists has started to capture public attention. One of the highlights is the collaboration between actress and entrepreneur Prilly Latuconsina and national badminton player Kevin Sanjaya.

Both have ventured into the yacht rental business. This luxury vessel operates in Jakarta, Bali, and Labuan Bajo, which are known as world-class marine tourism destinations. According to wartaekonomi.co.id, the rental price ranges from Rp4.5 million to over Rp9.9 million per night, depending on the type of vessel and the facilities used.

According to a report from detikHOT (30/6/2024), the renters of these yachts usually come from the upper middle class, including celebrities, foreign tourists, and families looking to enjoy a private vacation experience at sea.

1. Highly Desired

The business initiated by Prilly and Kevin has been quite popular since its launch in 2024. They identified a gap in the premium marine tourism sector that has not been fully tapped by young people, especially from the artistic community.

Prilly mentioned in her interview with InsertLive (28/6/2024) that this business is not just about selling luxury, but also about providing an impressive vacation experience. They are also preparing expansion plans to other destinations like Raja Ampat and Wakatobi.

In addition to Prilly and Kevin, several other artists have also shown interest in the yacht business or exclusive vacations using cruise ships. Names like Raffi Ahmad are often seen enjoying vacations on private boats with their families.

Moreover, Syahrini has also showcased her luxurious lifestyle with yachts while abroad, serving as an inspiration for her fans in Indonesia.

2. Investment Assets

Prilly Latuconsina © instagram.com/prillylatuconsina96

Yachts are now seen not just as symbols of luxury, but also as investment assets. This is affirmed by creative economy observer, Fithra Faisal, who in his interview with CNN Indonesia (10/5/2024) stated that cruise ships can provide returns through rental businesses, tourism collaborations, and even advertising or digital content.

With high maintenance and operational costs, only players with solid management can survive, but the market opportunities continue to grow as interest in luxury tourism in Indonesia increases.

This trend also shows how awareness among artists regarding the potential of Indonesia's marine tourism is on the rise. With more than 17 thousand islands, tropical seas, and marine biodiversity, Indonesia indeed has a strong foundation to become a key player in the marine tourism industry.

3. Promote Local Tourism

Prilly Latuconsina © instagram.com/prillylatuconsina96

Collaboration between artists like Prilly and Kevin is not just about business, but also a strategic step in creatively promoting local tourism with global competitiveness. The Minister of Tourism and Creative Economy, Sandiaga Uno, has also appreciated the involvement of public figures in this sector on several occasions.

Not only for celebrities, holidaying on yachts is now also becoming popular among the general public, especially the upper-middle class looking for exclusive and private experiences. From birthday celebrations, pre-weddings, to family trips, cruise ships are becoming a new lifestyle choice that is increasingly popular.

Platforms like Traveloka and Tiket.com have even started offering cruise packages to destinations like Labuan Bajo and the Thousand Islands. This phenomenon shows that luxury vacation styles are no longer exclusive to certain groups but are starting to reach a broader market.

(kpl/tdr)