Celebrated by Dikta to The Changcuters, COME SEE MIE FEST Bandung 2025 Records 83,500 Visitors in 4 Days!

Kapanlagi.com - The Come See Mie Festival 2025 – Journey to the Ultimate Universe officially closed with great fanfare, leaving a deep impression on visitors. Held for four days, from July 31 to August 3, 2025, this event presented by Mie Sedaap successfully attracted 83,500 visitors from various backgrounds, predominantly young people and young families.

The peak of the crowd occurred on Sunday (3/8), when over 35,000 people filled the Kiara Artha Park area in Bandung. This high enthusiasm was fueled by the lineup of performers on the main stage of Come See Mie, which became the main attraction. Renowned musicians such as Bilal Indrajaya, Dikta Wicaksono, Kotak, Barasuara, Geisha, as well as the nostalgia group Sang Mantan (Pongki Barata, Candil Seurieus, and Bams Samson) and The Changcuters performed energetically, creating unforgettable moments for the audience.

A special moment also occurred on the Come See Mie stage when The Changcuters premiered the latest Mie Sedaap jingle that they performed exclusively. This debut performance instantly became the highlight of the night, as it not only brought the signature energetic vibe of The Changcuters but also united the spirit of 'Brings Taste to People’s Lives' in catchy and stylish music.

This jingle symbolizes an authentic collaboration between the brand and musicians and will serve as a new voice representing the bold and creative spirit of Mie Sedaap moving forward.

Not just a music concert, the festival activities filled with excitement and the Sedaap Creative Lab options also became a unique attraction. Starting from the outer space-themed planet zone, the Giant Comic Armie Sedaap booth, to exclusive culinary creations featuring the latest bold Mie Sedaap Ayam Bawang variant, everything came together in a multisensory experience designed specifically for Gen Z.

"The extraordinary enthusiasm from 84,000 visitors is a tangible proof that Mie Sedaap and Come See Mie are awaited events and are part of young people's lives. We are very happy to provide a space for expression, taste, and imagination that serves as a recharge place for young people," said Katria Arintya Anindyantari, Head of Marketing Noodle Category, WINGS Group Indonesia.

Mie Sedaap once again proves that they are not just an instant noodle brand that reaches out to young people from afar, but are present directly in the midst of the audience, in the spaces of young people's expression; listening, being present, and growing together with the youth. From collaborations with music communities and fandoms, to streetwear collaborations with local fashion brands and visual creators like WD Willy and Woketoon. From campus to campus, to integrated brand experiences where young people recharge, Mie Sedaap is not just adapting to Gen Z's lifestyle, but Mie Sedaap is the Gen Z lifestyle itself.

Launch of New Recipe: Mie Sedaap Ayam Bawang, Now Bolder Than Ever

As part of this celebration, Mie Sedaap also introduces a new recipe for the Mie Sedaap Ayam Bawang variant with bolder flavors, more fried onion toppings, and a more satisfying eating experience. This recipe is the result of listening to and living with the feedback from Gen Z who want comfort food that still has a 'kick of flavor'.

"The contribution of the Ayam Bawang flavor variant to the total sales of Mie Sedaap is 12%, which proves that the classic Ayam Bawang flavor remains a favorite among young people, and this year we made it bolder and more characterful. We also created the character of Ayam Bawang in the Armie Sedaap comic, which is the character Abby," explained Katria.

Dikta: Music, Flavor, and Moments

Musician Dikta Wicaksono was present as part of this journey of taste and expression. On the main stage of Come See Mie Fest 2025, he shared his story about Mie Sedaap Ayam Bawang.

"For me, flavor has its own way of bringing back our golden memories. It makes the taste more enjoyable. And the Mie Sedaap Ayam Bawang variant has a familiar taste but still feels fresh." Perfect for accompanying leisure time, songwriting, or even for a late-night recharge," he said.

Dikta also feels proud to join the Come See Mie stage, alongside other top Indonesian artists. "Years ago, I always heard my friends who are singers and bands performing at Come See Mie in Jakarta, Jogja, and Bandung, and now I can have the same experience and opportunity. I'm happy to be part of Mie Sedaap, because they truly bring young people to life through enjoyable experiences. I will also perform later tonight," he continued.

Mie Sedaap Is a Reflection of Gen Z Life: Authentic, Real & Raw and Creative

Mie Sedaap grows alongside a youth culture that is very self-aware, rapidly changing, but also wants to have a genuine emotional connection. By continuing to carry the spirit of Don’t Stop Mie Now, Mie Sedaap keeps uniting the digital and physical worlds through community activations, digital experiences at @miesedaapid, and various other colorful collaborations.

"Mie Sedaap will continue to embody the authentic, creative, bolder spirit of self-expression that is part of youth culture. This aligns with our brand purpose which is to bring taste to people’s lives, so we hope Mie Sedaap will continue to stick on the tongues and in the hearts of young people," Katria concluded.

Mie Sedaap will share the excitement through various digital activities on the official Instagram account @miesedaapid that anyone can follow. For more information, visit https://miesedaap.com/. Mie Sedaap, Kickin’ Good from The First Slurp!

(kpl/wri)