First Time in Indonesia, BIMA S Action Figure by Anak Bangsa Uses Intellectual Property Technology

Kapanlagi.com - MNC Animation made history in Indonesia's creative economy industry by introducing the local Bima S toy using Intellectual Property (IP) technology. This product is produced domestically and is planned to be distributed throughout Indonesia.

The launch event of this local toy was attended and inaugurated on Wednesday (16/6) by a number of prominent figures. They include Sandiaga Uno (Minister of Tourism and Creative Economy), Agus Gumiwang (Minister of Industry) represented by Gati Wibawaningsih (Director General of Small and Medium Industries and Various Industries), and Angela Tanoesoedibjo (Deputy Minister of Tourism and Creative Economy). Of course, Executive Chairman of MNC Group, Hary Tanoesoedibjo, and Executive Chairwoman of MNC Group, Liliana Tanoesoedibjo, were also present on that occasion.

"It is produced locally, and then followed by the Bima Satria animation that airs on RCTI every Sunday. On this occasion and today, the IP is used to produce Toys, which have been seen at the launch, and hopefully in the second semester of this year, the characters will also be launched in the Theme Park in Lido," said Hary.

"We must suppress the Covid-19 pandemic by disciplining the implementation of health protocols. Today, Bima Toys are launched, hopefully, they will support the promotion of Parekraf in the future. Congratulations to Mr. Hary, Mrs. Liliana, and Mr. Steven. I imagine that my nine-year-old child will also grow up having Toys or Action Figures that he idolizes, and it is also the work of our nation's children, like this Bima figure, a mythical figure who always defends the truth and upholds justice." These are the noble values that our children hope to fight for in the future. That's why I invited Sulaiman here because we want our children to appreciate the works of our nation," added Sandiaga.

1. Detailed and High-Quality Design

Photo Credit: Personal Documentation

Executive Chairwoman of MNC Group, Liliana Tanoesoedibjo, who is also the CEO of MNC Animation, is grateful and proud because the BIMA-S superhero toy, as the first local IP produced in the country, will soon be marketed throughout the archipelago.

"After the successful launch of the animated TV series Kiko and the animated feature film Titus: Mistery of The Enygma, MNC Animation, in collaboration with PT Royal Kreasi Cemerlang, supports the growth of the domestic industry and the creative economy of Indonesia," added Liliana.

CEO of PT Royal Kreasi Cemerlang, Stephen Sutjiadi, explained that the action figures they produce have very detailed and high-quality designs. Nevertheless, the price set is still very affordable.

"It is an extraordinary honor and pride for us to be appointed by MNC Animation as a strategic partner in the production of the BIMA S animated toy series. The design of the BIMA S figure is very detailed and distinctive, which is why the Figure Toys we produce must have quality appeal but at an affordable price," added Stephen.

The BIMA S series is a superhero animation produced by MNC Animation. This action and adventure genre animation tells the story of a warrior's adventure with his friends in fighting crime. BIMA S not only presents exciting action and adventure, but also conveys moral messages about truth, friendship, struggle, and sacrifice. This Indonesian superhero will continue to come with various surprises, always anticipated by its fans.

(kpl/aal/gtr)