First Time Participating in an International Competition, Musical Series 'Nurbaya' Wins PR Awards 2022 in Singapore

Kapanlagi.com - On May 13, 2022, the musical series Nurbaya won the BRONZE award in the Best PR Campaign: Entertainment category at the MARKETING-INTERACTIVE PR AWARDS 2022 event held at the Ballroom Shangri-La Singapore. The category reading and award presentation were conducted by Leslie Chong, Vice President Corporate Affairs Suntory Beverage & Food Asia Pacific, and were received directly by Renitasari Adrian, Program Director of www.indonesiakaya.com and the production team of the musical series Nurbaya.

"This award is good news and a source of pride because for the first time this production participated in an international competition and achieved success. This also motivates us to continue presenting shows that showcase the diverse cultural richness of Indonesia with unique and creative packaging," said Renitasari Adrian, Program Director of www.indonesiakaya.com.

The musical series Nurbaya itself is a collaboration between www.indonesiakaya.com, Garin Nugroho, the Nusantara Musical Theater group (TEMAN), and BOOW Live, which was produced and aired in 2021 and successfully packaged the legendary story from the novel Sitti Nurbaya: Kasih Tak Sampai by Marah Rusli.

1. Adaptation of the Novel Sitti Nurbaya

doc. IMAGE DYNAMICS

This musical series is adapted from the novel Sitti Nurbaya: Unrequited Love by Marah Rusli, produced with a new packaging without leaving behind the regional elements of Minang society. This musical series also presents a combination of visual beauty, excellent acting and choreography, as well as an ear-catching music composition.

Unlike other productions, this Nurbaya Musical Series is entirely filled by artists who participated in an online program searching for talented young Indonesian artists since December 2020. The program was joined by 800 participants and after going through two audition stages, 28 participants from Jakarta, Padang, Bandung, Malang, and Mataram were chosen to participate in this production.

2. Harmonious Blend of Visual and Music

This 6-episode Nurbaya Musical Series presents a harmonious blend of visualization and music that enriches the meaning of the production. There are around 23 songs performed throughout the episodes that are heavily influenced by Minang music and the 70s pop era. In addition, there is also the dangdut music genre which is an acculturation of Malay and Indian music in the song Etek Rahma.

"The Nurbaya Musical Series is a long process for everyone involved in its making. There are many interesting stories during the online musical production process that was done during the pandemic until it finally became the world of Nurbaya full of stories and songs. Thank you once again to all the teams involved, art enthusiasts everywhere, and media colleagues who helped spread the information about this Nurbaya Musical Series to the public. This award is an honor for Indonesia," said Renitasari.

(kpl/mag)