Online Wedding Phenomenon: Luna Maya Broadcasts Siraman on YouTube, Replay is Paid

This model is like a 'digital angpau' for the celebrity, an open live invitation across YouTube, but appreciation for the replay is channeled through a monthly subscription.

YouTube Channel Membership itself is a program where creators can offer various exclusive perks for paid members, such as loyalty badges, special emojis, and access to videos and live streams that are member-only.

Becoming a loyalty member on YouTube brings several benefits. In addition to on-demand access without ads during replays, members receive special badges that indicate the duration of their membership, exclusive emojis in live chat, and the opportunity to participate in member-only live chats or behind-the-scenes videos. Some channels even add bonus content, such as Q&A sessions, and discounts on member-exclusive merchandise.

Until now, the phenomenon of free live + paid replay is still relatively new among major Indonesian celebrities. Previously, Atta Halilintar and Aurel Hermansyah chose to publish their wedding ceremony moments through a pay-per-view platform on Vidio.com, although short clips are still available for free on YouTube.

Meanwhile, RANS Entertainment (Raffi Ahmad & Nagita Slavina) often utilizes Channel Membership for exclusive family content, but has not fully implemented a 'pay to rewatch' system for their wedding videos. Thus, Luna Maya's approach stands out as the most prominent in combining two access stages, free live streaming and paid replays, simultaneously.

Outside of Indonesia, celebrities usually broadcast weddings through pay TV, official paid websites, or specialized streaming platforms, rather than through YouTube Channel Membership.

Many international couples actually utilize third-party applications, such as Zoom, Vimeo, or EventLive, to invite virtual guests, with a paid on-demand replay option. The 'free live, but pay to rewatch' system via YouTube has so far been more commonly found in the realm of local creators.

By providing free virtual invitation access while re-framing the broadcast as exclusive paid content, celebrities not only bring themselves closer to fans but also balance openness with financial appreciation for their special moments. Do you agree, KLovers?