Online Wedding Phenomenon: Luna Maya Broadcasts Siraman on YouTube, Replay is Paid

This model is like a 'digital red envelope' for the celebrity, an open live invitation across YouTube, but appreciation for replays is channeled through monthly subscriptions.

YouTube Channel Membership is a program where creators can offer various exclusive perks for paying members, such as loyalty badges, special emojis, and access to member-only videos and live streams.

Becoming a loyalty member on YouTube brings several benefits. In addition to on-demand ad-free access to replay shows, members receive special badges that signify their membership duration, exclusive emojis in live chat, and the opportunity to participate in member-only live chats or behind-the-scenes videos. Some channels even add bonus content, such as Q&A sessions, and discounts on member-only merchandise.

Until now, the phenomenon of free live + paid replay is still relatively new among major Indonesian celebrities. Previously, Atta Halilintar and Aurel Hermansyah chose to publish their wedding ceremony moments through a pay-per-view platform on Vidio.com, although brief snippets were still available for free on YouTube.

Meanwhile, RANS Entertainment (Raffi Ahmad & Nagita Slavina) often utilizes Channel Membership for exclusive family content, but has not fully implemented the 'pay to rewatch' system for their wedding videos. Thus, Luna Maya's approach stands out as the most prominent in combining two access stages, free live and paid replay, simultaneously.

Outside of Indonesia, celebrities usually broadcast weddings through pay TV, official paid websites, or dedicated streaming platforms, rather than via YouTube Channel Membership.

Many international couples actually utilize third-party applications, such as Zoom, Vimeo, or EventLive, to invite virtual guests, with a paid on-demand replay option. The 'free live, but pay to rewatch' system via YouTube has so far been more commonly found in the local creator realm.

By providing free virtual invitation access but framing the replays as exclusive paid content, celebrities not only bring themselves closer to fans but also balance openness with financial appreciation for their special moments. Do you agree, KLovers?