The Trend of Artists Becoming Designers: Creative Expansion or Just Seizing the Moment?

Kapanlagi.com - The Indonesian entertainment world is now enlivened by a new phenomenon. Many artists who have succeeded on screen are now venturing into the fashion world. They are not only models but also designers with their own clothing labels. Big names like Zaskia Sungkar, Luna Maya, and Alice Norin are also entering the fashion world with their own clothing labels.

This decision is driven by popularity and the desire to express themselves. So, how exactly is this trend of artists becoming designers developing? Is it merely taking advantage of their popularity or is it genuinely based on passion and talent in fashion? KLovers, let’s take a look at the review from KapanLagi.com below!

1. The Influence of Artists as Trendsetters

The popularity and fashion style of artists often make them trendsetters. Their designs immediately attract public attention due to the visual appeal that is inherent to the artist's persona.

Artists have the ability to influence the fashion tastes of the public through their appearances on screen and social media.

2. Self-Expression Through Design

Being a designer allows artists to express their creativity and fashion sense beyond their roles in the entertainment world. It becomes a platform to pour their ideas and vision into tangible works.

They can create designs that align with their own personality and style, resulting in unique and authentic creations.

3. Business Potential in the Fashion World

The fashion world offers promising business opportunities. Artists leverage their popularity to build brands and market their products more easily.

With a large fan base, they have an advantage in reaching a broader market and increasing sales.

4. Luna Maya

instagram.com/lunamaya

Luna Maya is known for the label Luna Habit, which offers a collection of modern and trendy women's clothing. This brand is very popular among young women.

The Luna Habit collection reflects Luna Maya's stylish and up-to-date style, making it a favorite among her fans.

5. Zaskia Sungkar

instagram.com/zaskiasungkarsignature

Zaskia Sungkar is famous for her Muslim fashion label Zaskia Sungkar Signature & Zaskia Sungkar Jakarta, which combines modern and modest styles. This brand is highly sought after by hijabers.

Her collections are often showcased at Jakarta Fashion Week, demonstrating her presence in the Indonesian fashion world.

6. Ivan Gunawan

instagram.com/ivan_gunawan

As a new player, Ivan Gunawan is a well-known artist and designer with the labels Ivan Gunawan and Mandjha Hijab. He offers a variety of clothing collections, from glamorous to elegant Muslim wear.

His works are often worn by celebrities and public figures, further establishing his position as a renowned designer.

7. Dian Pelangi an Inspirational Figure

instagram.com/dianpelangi

Dian Pelangi is a Muslim fashion designer whose works have gained worldwide recognition. She combines traditional Indonesian motifs with modern fashion elements. Her creations are known for their beauty and uniqueness, as well as for promoting Indonesian culture on the international stage.

In the realm of design and fashion in the homeland, it cannot be denied that Dian Pelangi has made brilliant achievements. It is no wonder that this figure often serves as an inspiration for young designers to continue creating while also building their businesses.

8. Alice Norin

instagram.com/alicenorin

Alice Norin established her local fashion brand, Fashion Today, in 2011, starting from her dream of bringing an authentic new touch for Indonesian women. Initially, Fashion Today products were only sold to her fellow artist friends.

The production process was simple, starting from home with packaging done in a garage involving only three employees, Fashion Today began marketing various women's clothing products such as shirts, t-shirts, pants, and various accessories.

9. What Do Fashion Experts Think?

Fashion experts have diverse views on this phenomenon. Some see it as a strategic opportunism, while others view it as a positive impact on the fashion ecosystem.

The presence of artists as designers can attract public attention and increase interest in fashion, but quality and innovation remain the main keys.

10. The Growth of Fashion Brands by Artists

The growth of fashion brands among artists varies. Some are hugely successful and continue to grow, while others face difficulties and even go bankrupt.

The success of a fashion brand does not only depend on the popularity of the artist but also on the quality of the product, marketing strategy, and the ability to adapt to market trends.

11. The Growth of Celebrity Fashion Brands

The growth of celebrity fashion brands varies. Some achieve great success and continue to thrive, while others face difficulties and even go bankrupt.

The success of a fashion brand does not solely depend on the popularity of the celebrity, but also on product quality, marketing strategies, and the ability to adapt to market trends.

(kpl/ums)