YOU x Aurel Hermansyah Do Live Streaming on Shopee Live, More Than 15,000 Orders Flooded!

Kapanlagi.com - Recently, YOU Beauty conducted a live streaming session hosted by Aurel Hermansyah. The session can be considered a huge success as it received a fantastic number of orders, which is more than 15,000 orders in one Shopee Live streaming session. Moreover, the beauty brand also generated a large revenue of hundreds of million rupiah. Yup, all thanks to the attractive promotions offered such as Free Shipping RP0, 50% Discount, and many more.

The high enthusiasm seen in the YOU Beauty live streaming session on Shopee Live, which took place on September 8, is also thanks to the skillful guidance and lively atmosphere created by Aurel Hermansyah throughout the 2-hour session, from 6 PM to 8 PM. Known as a singer, actor, content creator, and a reliable young entrepreneur, Aurel herself is known as a multi-talented individual.

Through her business skills and entertaining personality, the wife of YouTuber Atta Halilintar successfully helped YOU Beauty obtain more than 15,000 orders. Titania Aurelie Nurhermansyah or Aurel Hermansyah is known for her passion for beauty products.

As the first child of musicians Anang Hermansyah and Kris Dayanti, she often creates makeup tutorial content with celebrities that is broadcasted on her YouTube channel. That's why Aurel is considered capable of providing satisfying product reviews to the viewers of YOU live streaming on Shopee Live.

YOU Beauty is a well-known beauty brand that offers various products such as makeup, skincare, body care, and cosmetic accessories. This brand is popular among the Indonesian community thanks to its long-lasting makeup quality, in line with its slogan, "Long-Lasting Beauty".

Adopting the concept of 1+1>2, YOU Beauty is also committed to presenting skincare products that are beneficial for maintaining the health and beauty of the skin through a combination of natural ingredients and the latest technology, the benefits of which can be felt over a longer period of time.

With all the quality offered by YOU products, this brand is still able to offer competitive prices and is suitable for the pockets of all beauty enthusiasts in the country. That's why YOU's flagship products have been selling like hotcakes. Moreover, YOU is also actively maximizing the latest feature of Shopee, namely Shopee Live.

Since joining Shopee in 2019, YOU has often utilized various innovations to increase their sales on the Shopee e-commerce platform, including partnering with Aurel Hermansyah as their live streaming host on Shopee Live.

In that live session, fans of Aurel Hermansyah and YOU, as well as loyal Shopee users in general, can interact directly with their idol while choosing their favorite products to be purchased at a special price. The entertaining and interactive live shopping session makes the shopping experience even more enjoyable.

Direct product reviews based on audience requests and funny sentences uttered by the mother of one child, affectionately called Mama Nur, become a special attraction in the Shopee Live streaming session of YOU. Not only the presence of famous celebrities, the YOU live session on Shopee Live is also enlivened by tempting offers, namely Free Shipping RP0 and a 50% Discount voucher throughout the live streaming session.

The live streaming session of YOU x Aurel Hermansyah on Shopee Live becomes even more lively towards the end of the session when many buyers in the comment section claim to have paid Rp0 or got it for free when checking out the YOU Brightening Facial Serum. The tempting price reduction is accompanied by a discount voucher that can be obtained directly by new followers of the YOU Beauty Official Store on Shopee during the live streaming session.

There is also an exclusive premiere launch of the YOU Cloud Kissed Complexion Set, which is a limited edition bundle consisting of Cloud Touch Blurring Skin Tint, Cloud Touch Correcting Concealer Palette, and a Mystery Box. In addition to the bundle package, the latest cosmetic releases from YOU can also be purchased individually. There is Cloud Touch Blurring Skin Tint liquid foundation, Cloud Touch Fixing Lip Tint lipstick, and Cloud Touch Correcting Concealer Palette that are lightweight, moisturizing, and provide a natural flawless effect.

The success of YOU, which is committed to providing easily accessible beauty brands with innovative technology and fashionable design while maximizing the features of Shopee Live, is not without reason. According to a research titled 'Understanding Live Streaming Shopping Ecosystem in Indonesia' conducted by Populix in May 2023, Shopee Live is the most preferred live shopping platform by the public.

A total of 69 percent of Populix respondents mentioned that Shopee Live is the Brand Used Most Often (BUMO) or the most frequently used live shopping feature brand by the Indonesian public, far ahead of the TikTok Live live shopping platform with 25 percent. The research also stated that 60 percent of respondents mentioned that Shopee Live is the Top of Mind (TOM) brand, or the brand that is most remembered by the Indonesian public when it comes to live streaming shopping, far surpassing its competitor TikTok Live, which is 30 percent.

In the same research, Shopee Live also became the market leader by showing the highest market share in terms of the number and value of transactions. In the Share of Orders category, Shopee Live is at the top with 56 percent, followed by TikTok Live with 30 percent. Meanwhile, in the Share of Revenue category, Shopee Live leads with 54 percent, surpassing TikTok Live with 31 percent.

The Populix data also shows that Shopee Live is the most frequently used live streaming feature for purchasing Fashion & Beauty products. In the Fashion category, Shopee Live is used by 79% of respondents, far ahead of its closest competitor TikTok Live with 44 percent. For the Beauty category, Shopee Live is used by 71%, far ahead of TikTok Live with 51 percent.

The live shopping feature of Shopee Live has successfully increased its appeal due to real-time interaction between sellers and buyers, especially if it involves well-known celebrities. Furthermore, this platform also has many ongoing discount promo offers, namely Shopee Live All 50% Off Discounts. Well, isn't that interesting? Next, what other beauty products will be featured in Shopee Live? 

(kpl/glo)