Record-breaking 16-fold Revenue, Local Brand Eiger Achieves Great Success in Streaming Sales on Shopee Live

Kapanlagi.com - Recently, one of Indonesia's proud local brands, Eiger, broke a record by achieving 16 times the revenue thanks to utilizing the live shopping feature on Shopee Live.Eiger is a fashion brand as well as outdoor activity equipment from Bandung that recently went international.

The quality of various Eiger products such as bags, shoes, sandals, clothes, jackets, and special equipment and accessories for outdoor activities, makes it one of the most popular brands among millennials and Gen Z nature enthusiasts in the country.Eiger's popularity is also proven by the opening of more than 350 stores throughout Indonesia.

Not only in Indonesia, Eiger recently expanded its wings to Switzerland, the country where Mount Eiger is located at an altitude of 3,970 meters above sea level, which inspired the brand's name.The Eiger store in Switzerland is located right at the foot of Mount Eiger in Interlaken.

Achieving New Milestones Thanks to Shopee Live

Thanks to Shopee Live, Eiger recently achieved new milestones. The revenue increased up to 16 times by utilizing the interactive live shopping feature on Shopee Live.This fantastic sales increase was obtained during the peak of the Shopee 8.8 Grand Beauty & Fashion Festival campaign.

Since joining Shopee in 2017, Eiger has always been able to maximize various outstanding features of Shopee, including the live streaming feature on Shopee Live. Providing a feature that allows buyers and sellers to interact in real-time, Shopee Live significantly helps increase Eiger's income in 2023.

The superiority of Shopee Live compared to other live shopping platforms is also acknowledged by Eiger's Digital Business Manager, Oscar Siregar. He appreciates the Shopee Live feature and realizes that by using this feature they can get closer to consumers and increase sales.

"The results are very satisfying, in the 8.8 Grand Beauty & Fashion Festival campaign, we were able to achieve results that exceeded expectations, where Eiger's sales could increase up to 16 times through Shopee Live. This result is an extraordinary achievement that we feel together with Shopee, even very significant compared to other platforms," said Oscar in a written statement, Friday, August 18.

Shopee Live Becomes the Most Used Live Streaming Shopping Feature

Shopee Live, the latest innovation released by Shopee, has not only been successfully utilized by local brands established since 1989, but also by other entrepreneurs.

Recently, Populix released research results stating that Shopee Live is the most frequently used live streaming feature by Indonesian society. This also proves that Shopee Live is the top choice for Indonesian consumers to shop comfortably and enjoyably.

In a survey conducted by Populix in May 2023, it was revealed that 69 percent of respondents mentioned Shopee Live as the Brand Used Most Often (BUMO), the most frequently used live shopping feature by Indonesian society. Other live shopping platforms followed below, such as TikTok Live (25 percent), Tokopedia Play (4 percent), and LazLive (2 percent).

The research also stated that 60 percent of respondents mentioned Shopee Live as the Top of Mind (TOM) brand, the brand that first comes to mind when talking about live streaming shopping in Indonesia, far surpassing its competitors such as TikTok Live (30 percent), LazLive (4 percent), and Tokopedia Play (2 percent).

Shopee Live is also the most frequently used live shopping feature to purchase Fashion & Beauty products. In the Fashion category, Shopee Live is used by 79 percent of respondents, far ahead of its closest competitor TikTok Live (44 percent).

In the Beauty category, Shopee Live is still the most frequently used live streaming feature by 71 percent of respondents, followed by TikTok Live (51 percent) in the next rank.

The live shopping feature in Shopee Live, which allows for effective communication between sellers and buyers in real time, makes the shopping experience more enjoyable for the community. Brands can directly answer all the information needs of buyers when they are choosing products according to their needs.

In the same research, one of the interesting factors that attract buyers to shop in live shopping is attractive offers such as free shipping and discounts, which are also often offered by brands on Shopee such as Shopee Live All 50% Discounts.

As explained in detail in the Populix research, Shopee Live is the live streaming feature with the cheapest price, the most promotions and free shipping, and the live streaming feature that offers the largest discounts and cashback. Now, which other local brand do you think will follow Eiger's success in live shopping on Shopee Live? Let's wait for the next surprise!

(kly/tmi)