Portrait of Coach Selfi Yamma Like a Princess in the MV 'Sampaikan Rindu'

Kapanlagi.com - Selfi Yamma released her 14th single titled "Sampaikan Rindu" on July 21, 2026, under the label 3D Entertainment and Stream Entertainment management. This latest work is presented to greet listeners who have been waiting for her new release.

The concept of the music video came from Selfi's idea. She proposed the visualization of a story about a princess who harbors longing for the prince, in line with the theme of the song.

"When I was invited to discuss the music video concept with 3D Entertainment, I immediately said that I already had a vision. Since the song tells a story about longing, I imagined a princess who keeps longing for a prince," Selfi revealed as quoted from the Youtube channel 3D Entertainment.

Selfi added, "From there, the label and production house developed the idea into the music video concept that we have now."

1. Launch and Availability Series

Selfi Yamma in the MV 'Sampaikan Rindu' (credit: Youtube 3D Entertainment)

The single "Sampaikan Rindu" is now available on various digital platforms starting at 00:00 WIB on the release day. The official music video will follow on the 3D Entertainment YouTube channel at 16:00 WIB on the same date.

This launch marks the 14th release in Selfi Yamma's music catalog. The presence of this new song serves as a momentum for fans to once again follow her latest musical journey.

In the distribution process, 3D Entertainment acts as the label, while Stream Entertainment handles management. The combination of both ensures that the audio release and the music video are available simultaneously to the public.

2. Collaboration with Yendri LIDA for "Sampaikan Rindu"

Selfi Yamma collaborates with Yendri LIDA. (credit: Youtube 3D Entertainment)

"Sampaikan Rindu" was created by Yendri Hudami, known as Yendri LIDA. He has been a friend of Selfi since they both competed in the Liga Dangdut Indonesia (LIDA) 2018.

This friendship resulted in a collaboration when Yendri entrusted his song to be performed by Selfi Yamma. The two reunited in a work that captures the theme of longing.

Selfi's relationships in the music industry are known to be warm. She is described as a polite, friendly, and easy-going person, which has led her to have many friends among music practitioners.

3. Shooting in Bandung, European Castle Atmosphere

The MV shooting was conducted in Bandung. (credit: Youtube 3D Entertainment)

The process of shooting the music video took place at one of the tourist destinations in Bandung. The location was chosen because it has an atmosphere resembling European castles, in line with the story concept proposed by Selfi.

Selfi shared her experience at the shooting location, "The place is really cool, it truly looks like a castle. It fits perfectly with the dress that I had prepared!"

Production lasted from morning until evening. The team then waited until night to capture the atmosphere that matched one part of the lyrics.

"We shot from morning to evening, but because there is a part of the lyrics 'oh gentle night wind', we had to wait until night so that the atmosphere was really appropriate," Selfi recounted.

4. Selfi Yamma's Career Journey

Selfi Yamma's career continues to grow (credit: Youtube 3D Entertainment)

Selfi Yamma's vocal talent has been evident since she was four years old. Her long journey in the music world has made her one of the female dangdut singers who holds a special place in the hearts of her fans.

In addition to being a singer, Selfi is also active in songwriting. The works she produces encompass a variety of styles, ranging from dangdut to songs in the Bugis language.

In the realm of music competitions, her role expanded when she became a coach on Dangdut Academy 7 and Dangdut Academy 8. From this role, she guided her student, April DA7, to achieve 3rd place.

Her polite, friendly, and sociable personality has allowed Selfi to have many friends in the music industry. This character also supports creative collaborations, including the birth of the single "Sampaikan Rindu" with Yendri LIDA.

(kpl/cvn)