Becoming the Best-Selling Animated Film in Southeast Asia, Here are 10 Comparisons of 'JUMBO' with Pixar Productions - from Production Costs to Profits

In terms of production costs, JUMBO is estimated to have cost around Rp20-40 billion. The Visinema team has been reluctant to confirm this estimate, although they also haven't disclosed the exact figure. According to Screenrant, the production cost of Pixar animated films is around 200 million USD, equivalent to 3.2 trillion Rupiah. Some films even cost more than that. 

In terms of production time, JUMBO was worked on for 5 years. This lengthy process was due to many layered stages. According to Ryan Andriandhy, for just a 1-second scene, 24 frames need to be created. As reported by The Science Behind Pixar, creating a Pixar film takes about 4 years. The first two years are used to develop the story, characters, and design. The following two years are used for animation.

In terms of production, JUMBO is produced by Visinema, a local production house that has not produced many animated films. It can be said that JUMBO is their second animation project after NUSSA. Meanwhile, Pixar is an animation studio in the United States that has been operating since 1979. Pixar has produced 28 animated films.

In terms of production, JUMBO is produced by Visinema, a local production house that has not yet produced many animated films. It can be said that JUMBO is their second animation project after NUSSA. Meanwhile, Pixar is an animation studio in the United States that has been operating since 1979. Pixar has produced 28 animated films.

In terms of the number of crew involved, more than 420 Indonesian creators were involved in the making of the film JUMBO. Meanwhile, it is not precisely known how many crew members are involved in each Pixar film production, but according to the Pixflow website, during the making of the film TOY STORY in 1995, there were about 110 crew members involved and 27 animators. According to Detik Hot, TOY STORY 4 involved more than 100 animators in 2019.

According to a report from Deadline Hollywood, on Wednesday (16/4/2025), JUMBO earned more than Rp134 billion just in two weeks of screening. This number will continue to grow as JUMBO is still holding on in theaters until today (28/4). Meanwhile, several of Pixar's highest-grossing films have earned over 1 billion US dollars or equivalent to Rp16.3 trillion. Notably, INSIDE OUT 2 became Pixar's highest-grossing film with earnings of 1.24 billion or equivalent to Rp19.8 trillion.

In terms of animation style, JUMBO Animation bears similarities to Pixar films while still maintaining a distinct Indonesian touch, such as moments of Independence Day celebrations and fried rice with soy sauce. Pixar animation can be said to be much more imaginative, yet still beautifully designed and colorful.

The story of JUMBO addresses many issues, ranging from bullying, social inequality, to evictions. In its claim, JUMBO states that its story will touch the hearts of adults, children, and the children within adults. This is proven as nearly all elements of the story resonate with many groups. Just like JUMBO, the stories in Pixar films can also be enjoyed by both adults and children. Although not as harsh as JUMBO in critiquing social issues, Pixar films remain charming with various moral messages woven in, such as friendship and family.

Monitored from its official Instagram, JUMBO has released a number of merchandise in collaboration with various parties. The merchandise includes t-shirts, socks, cup carriers, cards, pins, tote bags, pillows, and even stickers. Meanwhile, merchandise for Pixar films is officially sold on the Disney store website. There are hats, t-shirts, plush toys, action figures, and bags. Just like JUMBO, there are also merchandise items that collaborate with certain brands, such as Adidas, which released TOY STORY character shoes earlier this April.

The JUMBO film has been announced since 2019. Its teaser was released in 2022. Leading up to the release, the voice actors, producers, and director toured various YouTube channels to promote JUMBO. It can be said that the success of JUMBO is the result of years of promotion. According to Latterly.org, Pixar employs several marketing strategies, one of which is cross-promotion and partnerships. They often collaborate with McDonald's and LEGO to release special editions ahead of new film releases. They also work with educational institutions to create a child-friendly and family-oriented image.