Manoj Punjabi's Cold Hands Successfully Record MD in a New History of the Indonesian Entertainment Industry

Kapanlagi.com - The film SEWU DINO which premiered on April 19, 2023, successfully attracted 4,886,406 viewers in 49 days. Of course, this is a pride for MD Pictures and MD Entertainment Company.

Moreover, SEWU DINO is MD's latest work that has achieved the achievement as Indonesia's best-selling film in 2023. This achievement was said by Manoj Punjabi as CEO & Founder of PT MD Pictures, thanks to the right, intuitive release strategy and carefully considering market tastes.

"The success of KKN Di Desa Penari is a benchmark for us at MD in determining the release strategy for both films and series to the market maximally," said Manoj Punjabi when met in the Setiabudi area, Kuningan, South Jakarta, Monday (19/6/2023).

1. Pay Attention to Supporting Elements

Manoj Punjabi Sets New Record with MD (Credit: instagram.com/manojpunjabimd)

"Not only producing quality works, but also by paying attention to supporting elements such as audience analysis, effective promotion, and comprehensive targeted distribution," added Manoj Punjabi.

In addition, MD also succeeded this year with the series it created to be broadcast on various digital streaming services. Such as the series INDUK GAJAH, MOZACHIKO and PRINCESS AND THE BOSS which received extraordinary attention from viewers in Indonesia.

As much as possible, MD will maintain its achievements until the end of the second quarter of 2023, to provide entertainment for millions of people who remain loyal to watching the series or films presented.

2. Strategic Formulation

Therefore, MD has prepared a strategic formulation to release box office films and series that attract public attention. Some of them are GANJIL GENAP, CATATAN SI BOY, KISAH TANAH JAWA CHAPTER 1. POCONG GUNDUL DAN LAYANGAN PUTUS THE MOVIE.

On June 15, 2023, MD Pictures held a celebration event to welcome the production period of two other big films titled DO YOU SEE WHAT I SEE, CERITA HOROR#64 – First Love directed by Awi Suryadi, and JURNAL RISA THE MOVIE directed by Rizal Mantovani.

"We believe that PT MD Pictures can provide a positive contribution to the domestic entertainment industry and improve the quality standards of the film industry in Indonesia. In addition, we are optimistic that we can stand alongside foreign-made works" concluded Manoj Punjabi.

(kpl/aal/tdr)