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Representing Modern Women Through Acting, 10 Photos of Kim Ji Won as a Special Women's Insurance Model - More Inspiring

Representing Modern Women Through Acting, 10 Photos of Kim Ji Won as a Special Women's Insurance Model - More Inspiring

Korean Drama

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Representing Modern Women Through Acting, 10 Photos of Kim Ji Won as a Special Women's Insurance Model - More Inspiring

Kim Ji Won is making a new breakthrough as an actress. After building a career through various roles as modern women such as a female soldier, aspiring broadcaster, and office worker, the latest Kim Ji Won is trusted to become a model for an insurance company named Hanwha Insurance.

Not just any insurance, this QUEEN OF TEARS star becomes the representative of a women's special insurance company. Read more below!

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Kim Ji Won is trusted to support the brand strategy and build the image of Hanwha Insurance, a special women's insurance company.

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It is said that the insurance company chose Kim Ji Won because she is considered to represent the company's image-oriented approach.

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Not only that, Kim Ji Won's success in the drama QUEEN OF TEARS also contributed to the selection of the actress as a model.

Representing Modern Women Through Acting, 10 Photos of Kim Ji Won as a Special Women's Insurance Model - More Inspiring

An official from Hanwha Insurance explained, "We chose her as a model because she aligns with the values we pursue. The halo effect of Kim Ji Won's increased popularity due to the success of the drama QUEEN OF TEARS also influenced our decision."

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Furthermore, it is said that this joint campaign with Kim Ji Won aims to deliver a strong and impactful message to consumers.

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Hanwha Insurance uses various media strategies such as TV commercials, OTT intermediary ads (such as Netflix), YouTube, print media, and outdoor advertising to convey the reality of Kim Ji Won and instill a special image of women.

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On Hanwha Insurance's YouTube channel, a 30-second brand campaign video featuring Kim Ji Wo reached 10 million views and received positive consumer response with over 300 comments.

Representing Modern Women Through Acting, 10 Photos of Kim Ji Won as a Special Women's Insurance Model - More Inspiring

Currently, Hanwha Insurance's branding goal is to be the 'most women-friendly insurance company' with three core performance strategies focusing on service, products, and customer communication, all of which are centered around women.

Representing Modern Women Through Acting, 10 Photos of Kim Ji Won as a Special Women's Insurance Model - More Inspiring

With the vision of being a 'company that understands women's health,' Hanwha Insurance aims to become the most renowned insurance company for women by considering women's lives and providing different services for their health.

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Together with Kim Ji Won, the company prioritizes sustainability management by identifying issues related to women.

6 Recommendations for Teacher-Student Romance Korean Dramas that Successfully Make You Baper (Butterflies in Stomach), from First Love Moments - Becoming a Secret Admirer

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Korean dramas always provide unique and interesting stories for you to follow. One of them is teacher-student romance dramas that are currently attracting the attention of viewers. Let's check out the list of teacher-student romance Korean dramas that successfully make you baper (butterflies in stomach) below.

6 Recommendations for Teacher-Student Romance Korean Dramas that Successfully Make You Baper (Butterflies in Stomach), from First Love Moments - Becoming a Secret Admirer