"Dear Younger Me", Casio's Inspirational Campaign Featuring the Story of The Father of G-SHOCK Kikuo Ibe

Kapanlagi.com - The Father of G-Shock. That is the nickname for Kikuo Abe, the designer and creator of the popular G-Shock watches. This legendary figure is part of the inspirational 'Dear Younger Me' campaign launched by Casio.

This journey through time showcases Kikuo Ibe's extraordinary story of unwavering determination, toughness, and the message that "Toughness is about accepting failure."

There are many interesting and inspirational stories that many people are unaware of. Curious about what they are? Read on below..

1. Kikuo Ibe's Journey

Kikuo Abe, The Father of G-Shock (Photo Credit: Personal Documentation)

Kikuo Ibe, often referred to as the father of G-SHOCK, embarked on an extraordinary journey that led to the creation of shock-resistant watches that symbolize strength and toughness. Born in 1952, Kikuo Ibe obtained a bachelor's degree in mechanical engineering from the Faculty of Science and Technology at Sophia University in 1976. He joined Casio, initially assigned to the Design Department, where he was involved in the development of digital watch construction.

In 1981, Ibe proposed a revolutionary idea - a sturdy watch that would not break even if dropped. This marked the beginning of relentless efforts to innovate and enhance durability. For two years, Kikuo Ibe and his team, known as the "Team Tough", worked tirelessly to realize their vision. In 1983, they succeeded in creating the first G-SHOCK watch with an unmatched shock-resistant structure. This innovative achievement laid the foundation for the G-SHOCK legacy we know today.

As the father of G-SHOCK, Kikuo Ibe continues to push boundaries and oversee product planning for the G-SHOCK MR-G series with a metal exterior and the 18-karat gold G-SHOCK. His dedication to overseeing development and relentless efforts to expand the global reach of the G-SHOCK brand have made him an iconic figure in the world of horology.

2. "Dear Younger Me" - Defining Resilience

Kikuo Abe, The Father of G-Shock (Photo Credit: Personal Documentation)

To commemorate the 40th anniversary of G-SHOCK, Casio presents the campaign "Dear Younger Me", a celebration of Kikuo Ibe's journey and his message to the younger generation: "Resilience is about embracing failure."

This campaign serves as a reminder that success often emerges from difficult times, and learning from failure can determine one's destiny.

The watches released in the "Dear Younger Me" campaign include the 5600 Series, G-5600UE-1, and the GA-2100 Series, GA-2100-1A1. 

(kpl/gtr)