BINUS @Malang Launches Digital Communication Program to Create Digital Technopreneur Generation

Kapanlagi.com - Amidst the growth of the creative and digital industries in East Java, the need for adaptive, strategic, and technology-based communication talent has become increasingly important. Companies, SMEs, and startups are racing to build a digital presence not only for existence but also to effectively, personally, and impactfully reach audiences.

This landscape is becoming more complex with the advent of social media algorithms, artificial intelligence (AI) in content production, and data as the basis for decision-making. In the midst of this dynamic, the ability to communicate intelligently and ethically has become a key competency that is highly needed.

In response to these challenges, BINUS @Malang officially launched the Digital Communication program on July 23, 2025, at the BINUS @Malang Auditorium. The launch was packaged in a Studium Generale event featuring two industry practitioners as inspiring speakers: Danang Giri, a content creator, and Lanang Agung, Head of Community, Founding Team of Sarana AI and Founder of Tombol Start Media.

This launch strengthens BINUS @Malang's commitment as a Digital Technopreneur Campus, a campus focused on creating graduates who are not only job-ready but also capable of creating solutions, innovating, and leading in the digital industry. This program is part of BINUS @Malang's larger mission to produce a Digital Technopreneur Generation of young people who are creative, tech-savvy, and able to build impact through strategic digital communication.

"Through this launch, BINUS @Malang strengthens its role as a Digital Technopreneur Campus, producing a generation that is not only users of technology but also creators of solutions within it," said Dr. Robertus Tang Herman, S.E., M.M., Director of BINUS @Malang Campus.

This program is designed to equip students with skills to design, produce, and manage cross-platform digital communication based on data and technology. The curriculum includes short video production, interactive infographics, AI-based storytelling, and the use of analytics tools and social listening.

"We want to prepare graduates who are not only skilled in content creation but also able to understand audiences, read digital trends, and act ethically in an ever-evolving communication space," said Dr. Yanti, S.Kom., M.M., Dean of the Faculty of Digital Communication and Hotel & Tourism.

This program is also integrated with the 2.5 Year Study Program, Ready for Career, which allows students to #StartEarlier in achieving their careers through the Enrichment Program in the third year, through pathways such as industry internships, research, community development, or entrepreneurship.

"Digital Communication is a program that is relevant to the needs of today's industry. Our students will learn directly from practitioners, using the latest digital tools, and honing their critical and creative thinking skills," explained Frederik Masri Gasa, S.IP., M.Si., Head of the Digital Communication program.

With the launch of this program, BINUS @Malang hopes to actively contribute to producing graduates who are not only able to keep up with the developments in the digital communication world but also become initiators of change within it. Through technology-based education, industry, and the values of technopreneurship, BINUS @Malang encourages the emergence of a Digital Technopreneur Generation ready to lead digital transformation in Indonesia and globally.

(kpl/jje)