City Vision Illuminates ICE BSD, With New LED to Enhance Brand and Audience Connectivity

Kapanlagi.com - City Vision, the largest Out-of-Home (OOH) media company in Indonesia, has once again strengthened its position as a market leader by launching its latest LED installation at the Indonesia Convention Exhibition (ICE), BSD. With a strategic location in the center of the business district and prestigious events, this new asset offers a more effective, modern, and attention-grabbing digital advertising experience.

ICE BSD, as the largest exhibition and convention center in Indonesia, has become a primary destination for various national and international events. The presence of City Vision's latest LED at this location is designed to support brands in reaching a premium and diverse audience, from exhibitors and visitors to business players present at ICE BSD.
Meyrick Sumantri, Co-Founder & Co-CEO of City Vision, stated, "We remain committed to delivering the best innovations in the OOH industry in Indonesia. The introduction of the new LED at ICE BSD is our strategic step to maximize brand visibility in one of the most prestigious locations in the country. With cutting-edge technology and iconic design, this installation not only adds value for advertisers but also enriches the aesthetics of public spaces."

The latest LED at ICE BSD is equipped with high-resolution digital technology that allows for the dynamic and relevant delivery of messages. The LED's clear visibility from various angles ensures that brands can capture the attention of a wide audience, both event visitors and traffic around ICE BSD. With its iconic four-sided design, this LED also supports the display of 3D or anamorphic content, providing brands with a space to create immersive and creative visual experiences, making it an effective means of conveying advertising messages in a more engaging and memorable way.

1. Supporting the Development of the OOH Industry in Indonesia

City Vision

In line with the growth of the BSD area as one of the economic and lifestyle centers in Indonesia, City Vision understands the importance of utilizing public spaces to create meaningful connections between brands and the community.

The LED installation at ICE BSD is also designed to support various major events regularly held at the location, ranging from technology exhibitions to international concerts, making it a relevant advertising platform throughout the year.

Juliana Kumala, Co-Founder & Co-CEO of City Vision, added, "We believe that OOH media is one of the most effective ways to convey memorable messages. With the presence of the new LED at ICE BSD, we want to help brands create a profound impact while beautifying public spaces. This innovation is a manifestation of our dedication to building a more inclusive, creative, and sustainable future for OOH."

With the launch of new assets at ICE BSD, City Vision continues to expand its portfolio to become the primary partner for brands in reaching their audiences. For more information about City Vision's products and programs, visit our official website at https://cityvision.co.id/ and our official Instagram account at @cityvisionindonesia.

(kpl/jje)